Latest posts
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Black Friday and Cyber Monday Keyword Prep: Starting Now, Not in November
In 2024, Black Friday drew an estimated 87.3 million online shoppers and Cyber Monday drew 64.4 million, part of a five-day Thanksgiving weekend stretch that reached roughly 197 million shoppers total, according to the National Retail Federation. That volume is exactly why waiting until November to configure a sale or tag a listing for “black…
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Halloween Decor Niches: Spooky-Cute vs. Gothic Elegant vs. Kid-Friendly
Halloween spending is projected to hit a record $13.1 billion in 2025, and 78% of that spending, roughly $4.2 billion, goes toward home decor alone, according to the National Retail Federation’s annual consumer survey. That’s a lot of buyers searching for a very specific aesthetic, and most of them are not searching for the word…
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Halloween’s Final Stretch: Capturing Last-Minute Shoppers
The National Retail Federation’s 2025 consumer survey found Halloween spending would hit a record $13.1 billion, with 49% of shoppers starting before October even began. That still leaves just over half the market, including roughly $4.3 billion in costume spending alone, deciding in the exact window this guide covers. Table of Contents Introduction October is…
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Thanksgiving and Early Holiday Keyword Guide: Getting Ahead of the November Rush
49% of consumers say they began Halloween shopping in September or earlier this year, up from 47% a year earlier, according to a National Retail Federation consumer survey released this month. That same early-shopping instinct extends into Thanksgiving and holiday-gift searches, and if your listings in those categories aren’t live and indexed yet, that traffic…
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Halloween Keyword Guide: What Buyers Are Searching Right Now
Halloween spending is on pace to hit a record $13.1 billion in 2025, according to the National Retail Federation, with costumes ($4.3 billion) and decorations ($4.2 billion) together accounting for a combined $8.5 billion of that total. Search volume on Etsy is climbing right alongside it, and buyer language at this stage of the season…
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Fall Keyword Patterns: What’s Actually Driving Search Right Now
Google’s own search data shows interest in “pumpkin spice latte” now peaks in August, not September or October like it did before 2018. Fall keyword behavior on Etsy is shifting earlier the same way, and a listing still waiting for October to “feel like fall” is already behind. Table of Contents Introduction If your shop’s…
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Dorm and College Aesthetic Guide: The Late-August Search Patterns Worth Catching
College families are projected to spend $191.39 on dorm and apartment furnishings per student in 2025, $12.8 billion nationally, according to the National Retail Federation’s back-to-college survey. Most of that spending is still happening when this guide publishes. Table of Contents Introduction K-12 back-to-school traffic has mostly settled by late August, but college move-in is…
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Late-Season Back-to-School: Urgency Messaging Without Sounding Desperate
Etsy requires 95% of your orders to ship within your stated processing time to keep Star Seller status. In the final back-to-school week, that number is the difference between urgency messaging that converts and urgency messaging that gets you a bad review. Table of Contents Introduction For shops in regions where school hasn’t started yet,…
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Back-to-School Photography: What Actually Converts in the Final Stretch
Mid-August is the peak week for back-to-school order volume on Etsy, and by this point in the season most shops have already fixed their obvious keyword gaps. What separates the listings still converting from the ones that have gone flat is almost entirely photography. Table of Contents Introduction With back-to-school search volume near its peak,…
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Back-to-School Keywords, Round Two: Grade-Specific and Dorm Move-In Terms
Two-thirds of back-to-school shoppers had already started buying by early July 2025, the earliest start NRF has recorded since it began tracking the question in 2018. By August, the buyers still shopping are searching with a lot more precision than the ones who bought in June. Table of Contents Introduction Most sellers write their back-to-school…