Latest posts
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Cyber Monday Digital Products: The Category’s Quiet Best Seller
Etsy’s own 24-hour Cyber Monday event has generated the single highest day of sales on the platform in recent holiday seasons, according to eRank’s Holiday Sales Hub. If you sell anything digital, this is the one day of Q4 built almost entirely around your product’s biggest advantage: it arrives instantly. Table of Contents Introduction We…
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Thanksgiving Week Search Behavior: What Shifts in the Days Before the Holiday
Last Thanksgiving weekend, an estimated 197 million consumers shopped over the five-day Cyber Five stretch, with 87.3 million shopping online on Black Friday alone, according to the National Retail Federation’s post-weekend survey. Thanksgiving week already has its own distinct buying window and its own search patterns, separate from the run-up to Black Friday. Treat it…
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Black Friday and Cyber Monday: The Final Pre-Weekend Checklist
Adobe Analytics forecast U.S. online holiday spending (November 1 through December 31, 2025) would reach $253.4 billion, up 5.3% year over year, with Cyber Monday alone expected to hit $14.2 billion. That’s the volume about to hit your shop’s checkout, inbox, and shipping queue. This is the week to confirm your plan is actually live,…
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Thanksgiving and Black Friday Keywords: The Final Pre-November Push
Buyers start planning around holiday “order by” shipping dates heavily from early November onward. If your cutoff messaging isn’t live and accurate by the time Halloween ends, you’re already behind the buyers who are comparison-shopping right now. Table of Contents Introduction With Halloween wrapping this week, most Etsy shops touching the holiday season are staring…
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Gift Guide Keywords: Shopping by Recipient, Not Just Product
A large share of holiday shoppers search by who they’re buying for and how much they want to spend before they’ve settled on what they’re buying. A listing tagged only by product type never shows up for that search at all. Table of Contents Introduction Most Etsy sellers tag their own listings the way they…
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Black Friday and Cyber Monday Keyword Prep: Starting Now, Not in November
In 2024, Black Friday drew an estimated 87.3 million online shoppers and Cyber Monday drew 64.4 million, part of a five-day Thanksgiving weekend stretch that reached roughly 197 million shoppers total, according to the National Retail Federation. That volume is exactly why waiting until November to configure a sale or tag a listing for “black…
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Halloween Decor Niches: Spooky-Cute vs. Gothic Elegant vs. Kid-Friendly
Halloween spending is projected to hit a record $13.1 billion in 2025, and 78% of that spending, roughly $4.2 billion, goes toward home decor alone, according to the National Retail Federation’s annual consumer survey. That’s a lot of buyers searching for a very specific aesthetic, and most of them are not searching for the word…
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Halloween’s Final Stretch: Capturing Last-Minute Shoppers
The National Retail Federation’s 2025 consumer survey found Halloween spending would hit a record $13.1 billion, with 49% of shoppers starting before October even began. That still leaves just over half the market, including roughly $4.3 billion in costume spending alone, deciding in the exact window this guide covers. Table of Contents Introduction October is…
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Thanksgiving and Early Holiday Keyword Guide: Getting Ahead of the November Rush
49% of consumers say they began Halloween shopping in September or earlier this year, up from 47% a year earlier, according to a National Retail Federation consumer survey released this month. That same early-shopping instinct extends into Thanksgiving and holiday-gift searches, and if your listings in those categories aren’t live and indexed yet, that traffic…
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Halloween Keyword Guide: What Buyers Are Searching Right Now
Halloween spending is on pace to hit a record $13.1 billion in 2025, according to the National Retail Federation, with costumes ($4.3 billion) and decorations ($4.2 billion) together accounting for a combined $8.5 billion of that total. Search volume on Etsy is climbing right alongside it, and buyer language at this stage of the season…