Latest posts
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Week in Review — August 17, 2025
Back-to-school volume appears to have peaked this week, based on seller reports, with a few other threads continuing quietly in the background. Signs back-to-school is cresting Several sellers noted order volume leveling off or beginning to slow slightly compared to the past two weeks, consistent with school start dates arriving across much of the country.…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake shipping carrier notifications aimed at sellers rather than buyers. The setup A wave of sellers reported emails and texts this week claiming to be from a shipping carrier (USPS, UPS, FedEx), stating a package the seller supposedly sent has a “delivery issue” requiring the seller to click a link and enter…
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Quality Control Without Slowing Down When Personalized Orders Spike
A single wrong name caught before production costs a few minutes. The same mistake caught after a personalized item has shipped costs a full remake, a delayed replacement, and often a review you can’t fully undo. Table of Contents Introduction Mid-August is typically the peak volume week for personalized back-to-school orders on Etsy, and it’s…
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Back-to-School Photography: What Actually Converts in the Final Stretch
Mid-August is the peak week for back-to-school order volume on Etsy, and by this point in the season most shops have already fixed their obvious keyword gaps. What separates the listings still converting from the ones that have gone flat is almost entirely photography. Table of Contents Introduction With back-to-school search volume near its peak,…
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Gelato for Etsy Sellers: A Full Walkthrough
Gelato routes 90% of its orders to a print partner in the same country as the buyer, with typical delivery in 2 to 5 business days versus 7 to 14 days for a single-warehouse print-on-demand model, according to figures published on Gelato’s own site. Table of Contents Introduction Most sellers choosing a print-on-demand provider start…
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This Week on Etsy: Listing Photo Requirement Changes
A small adjustment to photo requirements this cycle, worth understanding given how much weight Etsy’s search puts on photo quality as a ranking signal. What changed Etsy’s current listing-photo guidance calls for higher-resolution images (at least 2,000 pixels on the shortest side) and more complete visual coverage of a listing (multiple angles, in-use shots, scale…
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Week in Review — August 10, 2025
Steady week, no single dominant story, but a few threads worth flagging. Appeals: more data, still mixed Following up on Friday’s mailbag piece: the broader pattern in seller reports this week continues to be mixed outcomes, with well-documented original-design cases faring notably better than bare assertions. We’re not seeing evidence yet of Etsy publishing clearer…
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Seller Mailbag: Is It Worth Appealing a Creativity Standards Strike?
“I finally got the option to appeal my Creativity Standards removal from a few weeks ago. Is it actually worth the effort, or am I just wasting time on something that won’t get reversed?” With the appeals process now open for a few weeks, we have enough seller reports to give a more grounded answer…
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Bundling and Upsell Tactics That Actually Work for Back-to-School Shoppers
Buyers must purchase every item in an Etsy “mix and match” bundle to get the discount, and a listing can only belong to one active bundle at a time. Small rules, but they change how you should actually structure a back-to-school bundle, covered in detail below. Table of Contents Introduction A parent shopping for back-to-school…
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Back-to-School Keywords, Round Two: Grade-Specific and Dorm Move-In Terms
Two-thirds of back-to-school shoppers had already started buying by early July 2025, the earliest start NRF has recorded since it began tracking the question in 2018. By August, the buyers still shopping are searching with a lot more precision than the ones who bought in June. Table of Contents Introduction Most sellers write their back-to-school…