Latest posts
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Week in Review — February 8, 2026
Valentine’s Day is now less than a week out, and the season’s final push is well underway. Trend report guidance already showing up in new listings Following our decoding of Etsy’s Spring/Summer 2026 Trend Report, several sellers report already testing new listings incorporating Patina Blue and Washed Linen-adjacent aesthetics, mostly as modest additions to existing…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “rush order” requests specifically timed to Valentine’s Day’s approaching deadline, similar in structure to the wholesale and bulk-order scams we’ve tracked at other points this year but adapted to the urgency of this final Valentine’s push. The setup Several sellers reported buyers this week requesting an urgent, expedited custom order, often…
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The Final Ten Days: Executing Valentine’s Cleanly
Etsy’s Star Seller program requires 95% or more of orders to ship within your stated processing time to keep the badge. Ten days out from Valentine’s Day, that number gets decided by the tactics in this list, not by good intentions. Table of Contents Introduction Ten days out, strategy is done. Whatever keyword work, listing…
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Valentine’s Day Final Countdown: The Last Full Week of Search Behavior
With Valentine’s Day exactly ten days out, buyer search behavior enters its final, most decisive phase. Listings that haven’t adjusted their messaging for it are about to lose the buyers who matter most this week. Table of Contents Introduction With ten days left before Valentine’s Day, a lot of Etsy sellers are still running the…
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ShieldMyShop for Etsy Sellers: What Changed in Their Latest Update
When an entire platform’s worth of sellers respond to the same trend report at once, the odds of two shops landing on the same color, texture, or motif go up. That’s the exact overlap ShieldMyShop’s newest check is built to catch. Table of Contents Introduction Every seller planning new spring listings this month is reading…
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Etsy’s Spring/Summer 2026 Trend Report, Decoded for Sellers
Etsy published its Spring/Summer 2026 Seller Trend Report this week, building on the Patina Blue and Washed Linen direction announced back in December. Worth translating the report’s broader design commentary into concrete, actionable guidance for what to actually build heading into the spring selling season. The core theme: comfort and authenticity over polish Consistent with…
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Week in Review — February 1, 2026
January closes out with Valentine’s Day now the clear near-term focus, and the discount-transparency story from last week still without a formal Etsy response. Discount story: quiet on Etsy’s end, still discussed by sellers No detailed public statement has emerged addressing last week’s investigative reporting, though seller conversation about their own discount transparency practices has…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question in September and again in November. With a full year of this new cost environment now behind us, and Valentine’s Day bringing its own smaller wave of international orders, worth a version reflecting what’s actually settled into place versus what’s still evolving. “It’s been almost a year since the…
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Reviewing Your 2025 Ad Spend Before Setting a 2026 Budget
Etsy’s own guidance is to let a campaign run about 30 days before touching it, because the optimization system needs time to find patterns in your traffic. A full calendar year gives you twelve of those windows stacked end to end. Most sellers still never look back at more than the last one. Table of…
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The Final Valentine’s Push: Last-Minute Keyword and Listing Checks
With the holiday roughly two weeks away, this is the final window where new listing optimization can still meaningfully affect this season’s results, rather than simply confirming what’s already in place. Table of Contents Introduction Most Etsy sellers treat the two weeks before Valentine’s Day as a monitoring period: listings are live, tags are set,…