Latest posts
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Gelato for Etsy Sellers: What Changed in Their Latest Update
Gelato’s own network data shows 140+ production hubs across 32 countries, with roughly 85-90% of orders produced in the same country where they’re delivered. That’s the exact kind of infrastructure that matters right now, with spring wedding season pushing international order volume up for a lot of Etsy shops. Table of Contents Introduction We covered…
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Managing Cash Flow Through a Multi-Month Wedding Season
Wedding vendors industry-wide typically collect a nonrefundable retainer of 25 to 50 percent at booking, precisely because the work and material commitments start months before the event itself. An Etsy shop selling into wedding season faces the same timing mismatch between when money is promised and when costs actually hit, and the fix is a…
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Week in Review — April 5, 2026
The first week of April, with spring wedding season’s outdoor and garden aesthetic clearly resonating and a more sophisticated wedding-vendor scam variant confirmed circulating. Garden and outdoor wedding keywords performing well Following Wednesday’s piece on spring-specific wedding search behavior, several sellers reported strong early engagement on listings updated with garden and outdoor-specific language, a good…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake wedding planner “featured vendor” pitches, a variant of the wedding-industry scam we covered back in February, now adapted with a more specific and convincing structure as wedding season’s real volume has picked up. The setup This week’s version of the pattern: messages from accounts claiming to be wedding planners or venue…
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Refining Your Wedding Order Communication Workflow
Etsy expects sellers to respond to 80% of first messages in a thread within 48 hours to meet its baseline message-response standard, and to 95% within 24 hours to qualify for the Star Seller badge. A month into wedding season, that math gets a lot harder without a repeatable workflow behind it. Table of Contents…
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Spring Wedding Keywords: Outdoor and Garden Aesthetic Search Behavior
Etsy named Patina Blue its 2026 Color of the Year and Washed Linen its first-ever Texture of the Year, and both happen to line up almost exactly with how spring wedding shoppers are already searching this month. Table of Contents Introduction With April now underway, a lot of sellers are still running the same wedding-category…
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Etsy Updates Seller Tools, Adds Performance-Data Insights
Etsy published a roundup this week of seller tool changes made so far this year, including updates to the seller listing form and expanded insights tools, the kind of feature set third-party options like Insight Agent have offered for a while, aimed at helping sellers make more data-driven decisions. Worth stepping back to look at…
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This Week on Etsy: Shipping Profile Tweaks
Another round of shipping profile refinements this cycle, the kind of update we’ve flagged several times throughout the year given how directly it affects the visibility threshold we’ve discussed repeatedly. What changed Etsy made further adjustments to how shipping profiles calculate costs for larger or bulkier items, an update worth particular attention for wedding-category sellers…
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Week in Review — March 29, 2026
Closing out March with Easter behind us and wedding season now the singular focus for a lot of sellers. Easter wrapped cleanly, per most reports Sellers who followed clear cutoff dates through the holiday’s final week report a smooth close, consistent with the discipline we’ve emphasized throughout every seasonal deadline this year. Post-Easter visibility questions,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We’ve answered versions of this question at several points throughout the year. With Easter just having passed and wedding season in full swing, worth a version specifically addressing this particular seasonal transition. “My Easter-adjacent listings dropped off hard right after the holiday. Is this normal, or should I be worried?” If your listings are Easter-specific,…