Week in Review — April 12, 2026

A steady week of wedding season execution, with the Purchase Protection rumors from last week still unconfirmed but gaining more traction.

Bridal shower and bachelorette keyword strategy resonating

Following Wednesday’s piece on this distinct, often-overlooked category, several sellers who carry relevant inventory reported treating it as its own dedicated focus for the first time, with encouraging early engagement.

Postponement policy guidance arriving at a useful moment

Following Thursday’s piece on handling wedding order changes gracefully, at least one reader specifically thanked us for the framework, having just navigated their first postponement of the season without a clear policy already in place.

International wedding order guidance well-timed

Consistent with Friday’s mailbag piece, sellers report a real, growing share of international orders this wedding season, making the deadline-conservatism guidance particularly relevant right now.

Purchase Protection changes: more signals, still unconfirmed

Following last week’s early rumors, we’re now hearing more consistent chatter across multiple seller channels about a substantial Purchase Protection update in the works. Still nothing official from Etsy, but the volume and consistency of the rumors has increased enough to take seriously.

What we’re watching

Whether the Purchase Protection story becomes official this week, and continued wedding season execution across the categories we’ve covered this month.

Back next Sunday.

This week on Crafts Daily Wire

• Managing Cash Flow Through a Multi-Month Wedding Season
• Gelato for Etsy Sellers: What Changed in Their Latest Update
• Bridal Shower and Bachelorette Keywords: The Wedding-Adjacent Category Worth Its Own Attention
• Handling Wedding Order Changes, Postponements, and Cancellations Gracefully
• Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?