Latest posts
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Summer 2026 Trends for Etsy Sellers: Full of Color and Creativity
Fresh trend guidance published this week updates and extends the Spring/Summer direction Etsy first outlined back in February, refining the seasonal picture specifically for the summer stretch now underway. How this builds on what we’ve tracked since February The Patina Blue and Washed Linen direction announced back in December, and elaborated in February’s Spring/Summer report,…
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Wedding Season Keyword Refresh: What’s Changed Since Last Year
Sage green is the single most-chosen wedding color for 2026, appearing in roughly 30% of weddings and showing up in some green palette in 53% of them, according to Zola’s 2026 wedding color forecast. If your wedding-category tags still say “rustic barn wedding” and nothing else, you’re leaving an entire year of buyer search behavior…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake wedding-vendor inquiries, timed to the start of spring wedding season planning we discussed earlier this week, following a similar structure to the wholesale scams we’ve tracked at other points this year. The setup Several sellers in wedding-adjacent categories reported messages this week from supposed wedding planners or venues offering a bulk…
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Etsy’s Spring/Summer 2026 Trend Report, Decoded for Sellers
Etsy published its Spring/Summer 2026 Seller Trend Report this week, building on the Patina Blue and Washed Linen direction announced back in December. Worth translating the report’s broader design commentary into concrete, actionable guidance for what to actually build heading into the spring selling season. The core theme: comfort and authenticity over polish Consistent with…
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Etsy Names Patina Blue Its 2026 Color of the Year (Plus a First-Ever Texture of the Year)
Etsy announced its 2026 Color of the Year this week: Patina Blue, inspired by the natural aging process of copper, alongside a genuinely new addition to this annual tradition, a first-ever Texture of the Year: Washed Linen. What the color and texture actually represent Patina Blue is described as embodying “the quiet magic of change,”…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake holiday collaboration and gift-guide feature offers, aimed at sellers eager for extra visibility heading into Q4. The setup Several sellers reported messages this week from accounts claiming to run a gift-guide blog, influencer page, or “holiday roundup” feature, offering to include the seller’s shop in exchange for a fee, free product…
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Week in Review — September 28, 2025
Closing out September with Q4 planning now the clear focus across seller conversation. Cash flow planning resonating Following Thursday’s piece on Q4 cash flow, several sellers reached out specifically about the staggered-ordering approach, with a few mentioning they’d never considered it as an option versus a single large upfront inventory purchase. Worth revisiting that piece…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake wholesale and reseller inquiries, timed to Q4 planning season, targeting sellers looking to grow ahead of the holidays. The setup With sellers actively thinking about Q4 growth and inventory planning, several reported unsolicited messages this week claiming to represent a retail store or wholesale buyer interested in placing a large recurring…