Latest posts
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The Week-Of: Handling Valentine’s Day’s Final Stretch
Star Seller status requires responding to at least 95% of initial buyer messages within 24 hours, according to Etsy’s own tracking criteria. In the final week before a hard-deadline holiday, that response window is also the difference between capturing a nervous last-minute buyer and losing them to a shop that answered first. Table of Contents…
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Week in Review — February 8, 2026
Valentine’s Day is now less than a week out, and the season’s final push is well underway. Trend report guidance already showing up in new listings Following our decoding of Etsy’s Spring/Summer 2026 Trend Report, several sellers report already testing new listings incorporating Patina Blue and Washed Linen-adjacent aesthetics, mostly as modest additions to existing…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “rush order” requests specifically timed to Valentine’s Day’s approaching deadline, similar in structure to the wholesale and bulk-order scams we’ve tracked at other points this year but adapted to the urgency of this final Valentine’s push. The setup Several sellers reported buyers this week requesting an urgent, expedited custom order, often…
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The Final Ten Days: Executing Valentine’s Cleanly
Etsy’s Star Seller program requires 95% or more of orders to ship within your stated processing time to keep the badge. Ten days out from Valentine’s Day, that number gets decided by the tactics in this list, not by good intentions. Table of Contents Introduction Ten days out, strategy is done. Whatever keyword work, listing…
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Valentine’s Day Final Countdown: The Last Full Week of Search Behavior
With Valentine’s Day exactly ten days out, buyer search behavior enters its final, most decisive phase. Listings that haven’t adjusted their messaging for it are about to lose the buyers who matter most this week. Table of Contents Introduction With ten days left before Valentine’s Day, a lot of Etsy sellers are still running the…
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Week in Review — February 1, 2026
January closes out with Valentine’s Day now the clear near-term focus, and the discount-transparency story from last week still without a formal Etsy response. Discount story: quiet on Etsy’s end, still discussed by sellers No detailed public statement has emerged addressing last week’s investigative reporting, though seller conversation about their own discount transparency practices has…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question in September and again in November. With a full year of this new cost environment now behind us, and Valentine’s Day bringing its own smaller wave of international orders, worth a version reflecting what’s actually settled into place versus what’s still evolving. “It’s been almost a year since the…
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Reviewing Your 2025 Ad Spend Before Setting a 2026 Budget
Etsy’s own guidance is to let a campaign run about 30 days before touching it, because the optimization system needs time to find patterns in your traffic. A full calendar year gives you twelve of those windows stacked end to end. Most sellers still never look back at more than the last one. Table of…
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The Final Valentine’s Push: Last-Minute Keyword and Listing Checks
With the holiday roughly two weeks away, this is the final window where new listing optimization can still meaningfully affect this season’s results, rather than simply confirming what’s already in place. Table of Contents Introduction Most Etsy sellers treat the two weeks before Valentine’s Day as a monitoring period: listings are live, tags are set,…
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S27 POD for Etsy Sellers: How It Stacks Up Against the Free Alternatives
S27 POD’s per-listing rebuild costs $5 with no subscription attached, and the audit that scores your listing first is free. That changes the actual comparison worth making against doing the same work by hand. Table of Contents Introduction We covered S27 POD’s algorithm-tracking and title-compliance features back in October, when the tool was still new…