Latest posts
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Thanksgiving Day and the Calm Before Small Business Saturday
The National Retail Federation forecast that 2025 holiday retail sales would top $1 trillion for the first time, growing 3.7% to 4.2% over 2024. That’s the volume sitting on the other side of today’s quiet, which is exactly why today is worth spending on purpose instead of just getting through. Table of Contents Introduction Thanksgiving…
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Thanksgiving Week: What Actually Still Matters With Days Left
NRF’s annual consumer survey found holiday spending on track to cross $1 trillion for the first time in 2025, with online sales alone expected to reach $312 billion to $315 billion. That’s the backdrop for a week where an unresolved Etsy search bug is colliding with the single busiest shopping stretch of the year. Table…
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The Week Before Thanksgiving: Final Operational Checklist
Sellers who respond to buyer messages within 24 hours are more likely to earn a 5-star review, and Etsy requires a 95% initial-response rate within 24 hours just to qualify for Star Seller status. That single metric is often the first thing to slip during a holiday order surge. Table of Contents Introduction With Thanksgiving…
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Thanksgiving Week Search Behavior: What Shifts in the Days Before the Holiday
Last Thanksgiving weekend, an estimated 197 million consumers shopped over the five-day Cyber Five stretch, with 87.3 million shopping online on Black Friday alone, according to the National Retail Federation’s post-weekend survey. Thanksgiving week already has its own distinct buying window and its own search patterns, separate from the run-up to Black Friday. Treat it…
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Thanksgiving and Black Friday Keywords: The Final Pre-November Push
Buyers start planning around holiday “order by” shipping dates heavily from early November onward. If your cutoff messaging isn’t live and accurate by the time Halloween ends, you’re already behind the buyers who are comparison-shopping right now. Table of Contents Introduction With Halloween wrapping this week, most Etsy shops touching the holiday season are staring…
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Thanksgiving and Early Holiday Keyword Guide: Getting Ahead of the November Rush
49% of consumers say they began Halloween shopping in September or earlier this year, up from 47% a year earlier, according to a National Retail Federation consumer survey released this month. That same early-shopping instinct extends into Thanksgiving and holiday-gift searches, and if your listings in those categories aren’t live and indexed yet, that traffic…