Latest posts
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This Week on Etsy: Shipping Profile Tweaks
Another round of small shipping profile adjustments this cycle, worth a careful check given how close we are to the season’s highest-volume shipping weeks. What changed Etsy made further refinements to how shipping profiles calculate costs for orders with mixed item types or quantities, building on similar shipping profile adjustments from earlier this year. As…
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Week in Review — November 16, 2025
Eleven days out from Thanksgiving, and order volume is now clearly at holiday-season intensity for most sellers. Queue prioritization advice paying off, per seller reports Following Monday’s piece on sorting production by need-date rather than order-date, a few sellers specifically mentioned adopting a simple written tracking system this week and finding it genuinely reduced the…
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Corporate and Client Gift Keywords: A Niche Worth a Second Look
The IRS caps the deductible portion of a business gift at $25 per recipient per year. That single tax rule quietly shapes what a corporate buyer is willing to pay per unit, and it’s worth knowing before you price a bulk listing for this niche. Table of Contents Introduction Most Etsy sellers spend November tagging…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We answered a version of this question back in September, when the de minimis exemption had just ended. With Q4’s real volume now arriving and holiday shipping deadlines adding a second layer of complexity, worth an updated, more specific answer. “I’m getting more international orders now that the holiday season is picking up, and I’m…
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Packaging and Unboxing: The Small Details That Matter More During Gift Season
A large share of Q4 Etsy orders ship straight to a gift recipient who never sees the buyer place the order, which means your packaging is often the only impression of your shop that recipient ever gets. Table of Contents Introduction Here’s the deal: most of the year, a buyer opens their own package, judges…
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Marmalead for Etsy Sellers: 3 Features Most Sellers Never Turn On
Marmalead’s Seasonality tool shows a full year’s worth of keyword engagement history for every search term, plus a forward-looking forecast, but most subscribers never open the tab past the basic keyword search box. Table of Contents Introduction We gave Marmalead a full walkthrough back in July, covering the core keyword search and whether the subscription…
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Cyber Monday Digital Products: The Category’s Quiet Best Seller
Etsy’s own 24-hour Cyber Monday event has generated the single highest day of sales on the platform in recent holiday seasons, according to eRank’s Holiday Sales Hub. If you sell anything digital, this is the one day of Q4 built almost entirely around your product’s biggest advantage: it arrives instantly. Table of Contents Introduction We…
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Holiday Message Templates: Handling the Questions That Spike This Time of Year
Etsy’s Star Seller program requires a 95% response rate to buyers’ first messages within 24 hours to earn the “Speedy replies” badge. That bar gets dramatically harder to clear in the six weeks between Thanksgiving and Christmas, when message volume and order volume climb in lockstep. Table of Contents Introduction These are the exact templates…
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Black Friday and Cyber Monday: The Final Pre-Weekend Checklist
Adobe Analytics forecast U.S. online holiday spending (November 1 through December 31, 2025) would reach $253.4 billion, up 5.3% year over year, with Cyber Monday alone expected to hit $14.2 billion. That’s the volume about to hit your shop’s checkout, inbox, and shipping queue. This is the week to confirm your plan is actually live,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We answered this question back in August, mostly in the context of a seasonal transition. With Halloween ending today and a huge industry news story breaking this week, worth a version of this answer specific to this particular moment. “My shop’s traffic dropped sharply right at the end of October. Is this just Halloween ending,…