Latest posts
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Easter’s Final Week and a Half: The Last Push
Etsy’s Star Seller program asks for 95% of orders shipped within your stated processing time, with tracking, and a 4.8+ average review rating over a rolling three-month window. One late, untracked personalized basket order in the final Easter stretch can put both numbers at risk in a single transaction. Table of Contents Introduction With Easter…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake Easter bulk-order requests, following the same structure as the back-to-school and holiday-season bulk scam variants we’ve tracked earlier this year, this time targeting sellers in personalized Easter basket and gift categories. The setup Several sellers reported messages claiming to represent a school, church group, or community organization requesting a large bulk…
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Easter’s Final Two and a Half Weeks: Sharpening Your Listings
Consumers are expected to spend a record $24.9 billion on Easter in 2026, an average of $195.59 per person, according to the National Retail Federation’s annual survey. With the holiday under three weeks out, most of that spending is about to happen fast. Table of Contents Introduction With Easter roughly eighteen days out, a lot…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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St. Patrick’s Day’s Final Two Weeks: What’s Left to Do
St. Patrick’s Day search behavior compresses into a window nearly as sharp as Halloween’s, just at a fraction of the scale. With under two weeks left, this is close to the last point where a new listing has any real runway to gain traction before search interest drops off entirely. Table of Contents Introduction If…
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Applying Goyal’s First Earnings Commentary to Your Own Shop Planning
Fifty days into her tenure as Etsy’s CEO, Kruti Patel Goyal used her first quarterly earnings call to confirm the $1.2 billion Depop sale to eBay and report marketplace GMS growth for the first time since 2023. None of that changes what you should list tomorrow. Table of Contents Introduction Every quarter, a handful of…
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Seller Mailbag: Why Was My Listing Removed With No Clear Reason?
We’ve answered versions of this question at nearly every point in the year, including the version we covered during the November rush. With the timing particularly unfortunate this time, the day before Valentine’s Day itself, worth a version specifically addressing what to do when it happens right before a deadline. “One of my Valentine’s bestsellers…
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The Absolute Last-Minute Valentine’s Shopper: What They’re Searching Right Now
Shoppers are budgeting a record $199.78 on average for Valentine’s Day gifts this year, and total US spending is projected to hit $29.1 billion, according to the National Retail Federation’s 2026 survey. A meaningful share of that spending happens in the final 72 hours, and it looks nothing like the browsing-stage searches from three weeks…
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The Week-Of: Handling Valentine’s Day’s Final Stretch
Star Seller status requires responding to at least 95% of initial buyer messages within 24 hours, according to Etsy’s own tracking criteria. In the final week before a hard-deadline holiday, that response window is also the difference between capturing a nervous last-minute buyer and losing them to a shop that answered first. Table of Contents…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “rush order” requests specifically timed to Valentine’s Day’s approaching deadline, similar in structure to the wholesale and bulk-order scams we’ve tracked at other points this year but adapted to the urgency of this final Valentine’s push. The setup Several sellers reported buyers this week requesting an urgent, expedited custom order, often…