Latest posts
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Etsy Moves to Let Sellers Appeal More Policy Violations

Etsy announced this week that it’s expanding listing-level appeals beyond Creativity Standards specifically, with a stated goal of broad appeals coverage across policy violation types by the end of this year. Given how central the appeals process has been to our coverage since almost the very beginning, this is a genuinely significant update worth unpacking…
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The 4th of July Weekend Ahead, and the Summer Wedding Peak Still Running

Wedding season typically runs from spring through late summer on Etsy, while the 4th of July’s sharp buying window compresses into roughly two weeks. Treating both as equal priorities this week is the single most common mistake sellers make during this overlap. Table of Contents Introduction With the holiday weekend now days away and wedding…
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Scam Alert: What’s Targeting Etsy Sellers This Week

This week’s pattern: fake patriotic-merchandise bulk orders timed to the 4th of July weekend rush, the same bulk-order scam structure we’ve now documented across nearly every seasonal category this year, right on schedule for this one too. The setup This week’s version of the pattern: messages requesting large bulk orders of patriotic-themed items, supposedly for…
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The Final Three Days: Father’s Day Execution
To qualify for Etsy’s Star Seller badge, a shop needs to respond to at least 95% of first buyer messages within 24 hours. Just to stay in good standing without a search penalty, Etsy still expects 80% of first messages answered within 48 hours. Both bars get harder to clear in the exact 72-hour window…
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Father’s Day’s Final Days: Executing the Last Push
The National Retail Federation projects Father’s Day spending will hit a record $27.9 billion this year, with shoppers expecting to spend an average of $226.58 per person. That’s real money still being decided in the next few days, and how your listings read right now determines whether any of it reaches your shop. Table of…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake rush-order requests timed to Father’s Day’s ten-day production ramp, following the same structure we’ve now documented for nearly every hard-deadline holiday this year. The setup This week’s version of the pattern: buyers requesting urgent, expedited custom Father’s Day orders with pressure to ship before payment fully clears, citing the approaching holiday.…
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Father’s Day Production: The Ten-Day Ramp
Star Seller status depends on answering 95% of first-contact buyer messages within 24 hours, measured over a rolling three-month window. A ten-day rush is exactly the kind of stretch that can quietly wreck that number if your message templates aren’t ready before the volume hits. Table of Contents Introduction With Father’s Day now about ten…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We’ve answered versions of this question at nearly every seasonal transition this year. With graduation season’s final push having wrapped a couple weeks ago and Father’s Day, Pride Month, and wedding season all now active simultaneously, worth a version addressing this particular moment’s complexity. “My graduation-category listings dropped off after the season ended, which I…
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Father’s Day Keywords, Round Two: Sharpening as the Date Approaches
Google’s own holiday shopping data shows searches for dad gifts climb steadily through the weeks before Father’s Day, then shift from broad (“gifts for dad”) to specific, decision-stage phrasing as the date closes in. Etsy search behaves the same way inside a single shop’s traffic. Table of Contents Introduction Three weeks out from Father’s Day,…
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S27 POD for Etsy Sellers: Is It Still Worth Paying For?
S27 POD Listing Pad’s current pricing is pay-per-rescue: $5 for a single listing rebuild, or $20 for a five-pack that works out to $4 each. There is no monthly subscription. That’s worth clarifying up front, since the framing has shifted since we first covered this tool. Table of Contents Introduction We’ve checked in on S27…