Latest posts
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake Easter bulk-order requests, following the same structure as the back-to-school and holiday-season bulk scam variants we’ve tracked earlier this year, this time targeting sellers in personalized Easter basket and gift categories. The setup Several sellers reported messages claiming to represent a school, church group, or community organization requesting a large bulk…
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Mid-March Check-In: How Wedding Season Capacity Is Actually Holding Up
Star Seller status is reviewed by Etsy on the 1st of every month using your last three months of on-time shipping and response data. A capacity gap you catch in mid-March still has time to fix itself before that review; a gap you catch in late April usually doesn’t. Table of Contents Introduction If you…
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Easter’s Final Two and a Half Weeks: Sharpening Your Listings
Consumers are expected to spend a record $24.9 billion on Easter in 2026, an average of $195.59 per person, according to the National Retail Federation’s annual survey. With the holiday under three weeks out, most of that spending is about to happen fast. Table of Contents Introduction With Easter roughly eighteen days out, a lot…
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This Week on Etsy: New Category and Attribute Additions
New subcategories and attributes rolled out this cycle, with several additions relevant to both the wedding and Easter categories currently occupying most sellers’ attention. What changed Etsy added new subcategories within wedding-adjacent product areas, along with expanded attribute options for spring and Easter-relevant items, continuing the pattern we noted back in November of category refinement…
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Easter Production Planning: Balancing It Against Wedding Season’s Demands
Easter 2026 falls on April 5, about three and a half weeks out from this article’s publish date, while spring wedding season is ramping toward its own peak at the same time. For shops whose catalogs touch both categories, that overlap is a real capacity problem, not just a scheduling inconvenience. Table of Contents Introduction…
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Easter Keywords: A Deeper Look With the Date Now Under a Month Away
The National Retail Federation projects Easter spending will hit a record $24.9 billion this year, or $195.59 per shopper, and 92% of that spend touches categories an Etsy shop can realistically compete in. With Easter falling on April 5 this year, the holiday is now close enough to warrant a deeper, more specific keyword pass…
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Wedding Season Production Planning: The Real Work Starts Now
The Knot’s Real Weddings Study puts the average US engagement at 15 months, which means a chunk of the wedding orders landing in your inbox this week are for events that are still six, eight, even ten months out. Table of Contents Introduction We’ve watched wedding season go from the quieter, listing-prep phase we covered…
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Week in Review — March 8, 2026
A steady week, with St. Patrick’s Day approaching fast and wedding season firmly the bigger story. Trend-collaboration scam confirmed circulating Following Friday’s alert, a handful of sellers reported similar unsolicited feature pitches this week, confirming it as an active pattern building on this year’s Spring/Summer trend report visibility. St. Patrick’s Day: light-touch execution paying off,…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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Marmalead for Etsy Sellers: How It Stacks Up Against the Free Alternatives
Marmalead has no free tier at all, and its Monthly plan runs $19/month according to its own pricing page. That’s a real cost to weigh against a season where a wrong keyword bet costs you weeks of production time, not just a few dollars. Table of Contents Introduction We covered Marmalead’s core offering back in…