Latest posts
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Refreshing Your Shop’s Homepage and Sections for Fall
A homepage still leading with summer or back-to-school inventory in September reads to a buyer as a shop that hasn’t been actively tended, even when the products underneath are perfectly good. Table of Contents Introduction With back-to-school wrapped and September underway, most Etsy sellers are thinking about new fall listings, not the homepage those listings…
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Wrapping Up Back-to-School: What to Archive, What to Keep, and What to Learn From
Etsy listings run on a four-month cycle whether or not you touch them. A listing you deactivate doesn’t pause that clock. If it expires while inactive, reactivating it costs a $0.20 relist fee, per Etsy’s own listing renewal help page. Small detail. It changes how you should actually close out a season. Table of Contents…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
“My views and sales dropped sharply this week with no warning. I haven’t changed anything in my shop. What happened?” A sudden, unexplained visibility drop is one of the more stressful things a seller can experience, mostly because Etsy rarely tells you exactly why it happened. Here’s how to actually investigate rather than guess. Rule…
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Listybox for Etsy Sellers: A Full Walkthrough
Listybox’s Creation Wizard is built to take a design from upload to a published Etsy listing in minutes rather than the twenty-plus manual steps a print-on-demand seller normally repeats for every single product. Table of Contents Introduction Most Etsy print-on-demand sellers are running five separate subscriptions to do one job: a mockup generator, a keyword…
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End-of-Month Shop Audit: What to Check Before August Hits
Three separate stories (a Creativity Standards appeals process, a tariff-driven cost squeeze, and an ongoing platform boycott) are all live in Etsy seller forums at once this month, on top of the usual back-to-school and wedding season volume. That combination is exactly why a routine end-of-month check is worth more than usual this time. Table…
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Closing Out Summer: Getting Your Sourcing and Merchandising Ready for Fall
On July 30, 2025, the same week this guide was written, the White House signed an executive order suspending duty-free de minimis treatment for imports from every country, effective August 29. If your fall or holiday line depends on imported materials, that’s a four-week window, not a vague “sometime this fall” problem. Table of Contents…
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Marmalead for Etsy Sellers: Is It Still Worth Paying For?
Marmalead has no free tier at all, but according to the company’s own published data, shops that use it consistently outearn the average Etsy shop’s annual revenue by roughly 4 times. That gap is exactly why it’s worth understanding what you’re actually paying for before you decide whether it’s worth it for your shop. Table…
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Getting Your Shop Ready for Back-to-School Before the Rush Hits
Two-thirds of back-to-school shoppers had already started buying by early July 2025, the highest share since NRF began tracking early shopping in 2018. If you’re waiting for the rush to “feel” urgent before you prep your shop, a large share of your buyers have already started spending. Table of Contents Introduction Back-to-school is one of…
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4th of July & Peak Wedding Season: Keyword & Listing Guide for Sellers
Etsy’s own guidance has been clear that listings with US domestic shipping under roughly $6 get prioritized in search. July puts two buyers with completely different search habits in front of that same rule at the same time. Table of Contents Introduction If your July traffic looks fine but your July sales don’t, the problem…
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Adapting Your 4th of July & Peak Wedding Season Strategy This Year
Patriotic-item search on Etsy spikes hard in the first week of July and drops off a cliff on the 5th, while wedding-category traffic stays elevated through most of August. Two buyer clocks run through the same shop at the same time. Table of Contents Introduction If your shop’s July traffic looks fine but July sales…