Latest posts

  • This Week on Etsy: Shipping Profile Tweaks

    Another round of small shipping profile adjustments this cycle, worth a careful check given how close we are to the season’s highest-volume shipping weeks. What changed Etsy made further refinements to how shipping profiles calculate costs for orders with mixed item types or quantities, building on similar shipping profile adjustments from earlier this year. As…

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  • Corporate and Client Gift Keywords: A Niche Worth a Second Look

    The IRS caps the deductible portion of a business gift at $25 per recipient per year. That single tax rule quietly shapes what a corporate buyer is willing to pay per unit, and it’s worth knowing before you price a bulk listing for this niche. Table of Contents Introduction Most Etsy sellers spend November tagging…

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  • Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?

    We answered a version of this question back in September, when the de minimis exemption had just ended. With Q4’s real volume now arriving and holiday shipping deadlines adding a second layer of complexity, worth an updated, more specific answer. “I’m getting more international orders now that the holiday season is picking up, and I’m…

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  • Stocking Stuffer and Small Gift Keywords: The Category Buyers Search Last, Not First

    Stocking-stuffer and small-gift search doesn’t peak with the rest of holiday shopping. It builds later, holds steady closer to the holiday itself, and rewards listings that lead with price ceiling and “add-on” framing over product description alone. Table of Contents Introduction We’ve covered recipient-first gift keywords and the broader November gift rush earlier this season,…

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  • Cyber Monday Digital Products: The Category’s Quiet Best Seller

    Etsy’s own 24-hour Cyber Monday event has generated the single highest day of sales on the platform in recent holiday seasons, according to eRank’s Holiday Sales Hub. If you sell anything digital, this is the one day of Q4 built almost entirely around your product’s biggest advantage: it arrives instantly. Table of Contents Introduction We…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake Etsy Ads or Promoted Listings “upgrade” offers, timed around sellers actively increasing ad budgets for the holiday season. The setup Several sellers reported messages this week, some appearing to come from within Etsy’s own messaging system through a compromised or fake account, offering a discounted or “guaranteed placement” upgrade to Promoted…

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  • Gift Guide Keywords: Shopping by Recipient, Not Just Product

    A large share of holiday shoppers search by who they’re buying for and how much they want to spend before they’ve settled on what they’re buying. A listing tagged only by product type never shows up for that search at all. Table of Contents Introduction Most Etsy sellers tag their own listings the way they…

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  • Seller Mailbag: Is It Worth Appealing a Creativity Standards Strike?

    We answered a version of this question back in August, shortly after our look at what actually got removed during Creativity Standards’ first month, when the appeals process was still new. With Q4 approaching, and the cost of a listing removal now higher given the season, worth revisiting with a heading-into-the-holidays lens. “I just got…

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  • Week in Review — October 5, 2025

    Halloween’s final push is underway, and support case volume is already climbing ahead of the busier Q4 stretch. Halloween: full intensity now Sellers across costumes, decor, and party supplies report this is now the single busiest week of the category’s entire selling season, consistent with the compressed timeline we’ve discussed all along. If you’re in…

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  • Pricing Strategy Heading Into Q4, Given This Year’s Cost Pressures

    As of August 29, 2025, the U.S. suspended duty-free de minimis treatment for low-value shipments from every country, not just China. That single change is why this year’s “should I raise prices before the holidays” question has a sharper edge than it usually does. Table of Contents Introduction Every seller runs into a version of…

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