Latest posts
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Closing Out Pride Month and Looking Toward the 4th of July
NRF’s 2026 Independence Day survey found 87% of consumers plan to celebrate the Fourth of July this year, spending a record average of $94.41 on food alone. That’s a real, short buying window landing on top of a wedding season that never actually paused. Table of Contents Introduction Pride Month is entering its final week,…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question at nearly every seasonal checkpoint throughout the past year. With Father’s Day’s final weekend just ahead and summer wedding season’s international orders continuing, worth a version reflecting where things stand nearly a full year into this changed environment. “It’s almost been a full year since we started this conversation…
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CedCommerce for Etsy Sellers: What Changed in Their Latest Update
CedCommerce’s newest update adds temporary, time-bound order routing rules built specifically for seasonal volume spikes, rules that automatically revert once a peak like summer wedding season passes, instead of sitting in your settings as a permanent change you have to remember to undo. Table of Contents Introduction Most multichannel sellers set up their routing rules…
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Week in Review — May 24, 2026
Graduation season has wrapped, Memorial Day approaches this weekend, and attention is fully shifting toward summer wedding season’s expected peak. Graduation season: a strong, clean close Sellers in relevant categories report a solid final stretch, consistent with the discipline we discussed throughout the month, with the class-gift-fund scam pattern the only real disruption worth noting.…
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Summer Wedding Peak Prep: Adjusting Production for the Season’s Busiest Stretch
Etsy’s own Seller Handbook points to Mother’s Day and wedding season combining to make spring one of the platform’s strongest stretches for sellers. For many wedding-category shops, the volume that follows in June and July is what actually tests whether a capacity plan built back in March holds up, which makes this the exact week…
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Wedding Registry and Housewarming Keywords: The Guest’s Perspective
Guests spent an average of $150 on a wedding gift in 2024, according to The Knot’s Real Guest Study, and 62% of those gifts were purchased off a registry or a registry-style want list rather than chosen freehand. Table of Contents Introduction We’ve spent this whole spring covering distinct wedding-adjacent buyer categories, building on the…
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Bridal Shower and Bachelorette Keywords: The Wedding-Adjacent Category Worth Its Own Attention
The Knot’s own bridesmaid-cost breakdown puts the average bridal shower gift at $50 to $75 and total bachelorette party spend at around $1,300 per attendee. That’s real money, spread across a group, on a compressed timeline, weeks before the wedding itself even happens. Table of Contents Introduction Most shops that sell wedding-adjacent products treat “wedding…
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Craftybase for Etsy Sellers: What Changed in Their Latest Update
Craftybase for Etsy Sellers: What Changed in Their Latest Update Craftybase’s plans run from $24 a month for a 25-order-a-month starter tier up to $349 a month for high-volume shops, and every tier includes the same multi-level Bill of Materials engine that lets you cost a five-piece custom wedding order as accurately as a single…
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Applying Goyal’s First Earnings Commentary to Your Own Shop Planning
Fifty days into her tenure as Etsy’s CEO, Kruti Patel Goyal used her first quarterly earnings call to confirm the $1.2 billion Depop sale to eBay and report marketplace GMS growth for the first time since 2023. None of that changes what you should list tomorrow. Table of Contents Introduction Every quarter, a handful of…
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Getting Ahead of Spring Wedding Season Before It Ramps Up
The Knot’s 2025 Real Weddings Study puts the average US engagement at 15 months, and roughly half of couples start actively planning a full year out. The couple who books your shop this week could easily be planning a wedding date more than a year from now. Table of Contents Introduction With Valentine’s Day wrapped…