Latest posts
-
Thanksgiving and Early Holiday Keyword Guide: Getting Ahead of the November Rush
49% of consumers say they began Halloween shopping in September or earlier this year, up from 47% a year earlier, according to a National Retail Federation consumer survey released this month. That same early-shopping instinct extends into Thanksgiving and holiday-gift searches, and if your listings in those categories aren’t live and indexed yet, that traffic…
-
Week in Review — September 21, 2025
Halloween is now clearly the dominant seasonal story, alongside continued Q4 planning conversation. Halloween momentum building fast Following Wednesday’s keyword guide, several sellers reported Halloween listings published earlier this month are already converting well, consistent with how sharp this category’s demand curve tends to be. If you haven’t published Halloween-adjacent inventory yet, the window is…
-
Halloween Keyword Guide: What Buyers Are Searching Right Now
Halloween spending is on pace to hit a record $13.1 billion in 2025, according to the National Retail Federation, with costumes ($4.3 billion) and decorations ($4.2 billion) together accounting for a combined $8.5 billion of that total. Search volume on Etsy is climbing right alongside it, and buyer language at this stage of the season…
-
Week in Review — September 14, 2025
A news-heavy week, with the tariff story getting national attention and Etsy’s AI tools rollout generating real seller conversation. National tariff coverage: seller reaction Following Monday’s piece on the NPR/WYPR reporting on tariff impact, we heard from several sellers this week who said seeing their situation covered in mainstream press felt validating, even if it…
-
Week in Review — September 7, 2025
First full week of September, and the shift toward fall and Q4 planning is now the dominant theme in seller conversations. Fall transition in full swing Following our pieces this week on homepage refreshes and fall keyword patterns, several sellers reported already seeing early traction on newly published fall and Halloween-adjacent listings, consistent with the…
-
Fall Keyword Patterns: What’s Actually Driving Search Right Now
Google’s own search data shows interest in “pumpkin spice latte” now peaks in August, not September or October like it did before 2018. Fall keyword behavior on Etsy is shifting earlier the same way, and a listing still waiting for October to “feel like fall” is already behind. Table of Contents Introduction If your shop’s…
-
Refreshing Your Shop’s Homepage and Sections for Fall
A homepage still leading with summer or back-to-school inventory in September reads to a buyer as a shop that hasn’t been actively tended, even when the products underneath are perfectly good. Table of Contents Introduction With back-to-school wrapped and September underway, most Etsy sellers are thinking about new fall listings, not the homepage those listings…
-
Wrapping Up Back-to-School: What to Archive, What to Keep, and What to Learn From
Etsy listings run on a four-month cycle whether or not you touch them. A listing you deactivate doesn’t pause that clock. If it expires while inactive, reactivating it costs a $0.20 relist fee, per Etsy’s own listing renewal help page. Small detail. It changes how you should actually close out a season. Table of Contents…