Latest posts
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Easter Keywords: A Deeper Look With the Date Now Under a Month Away
The National Retail Federation projects Easter spending will hit a record $24.9 billion this year, or $195.59 per shopper, and 92% of that spend touches categories an Etsy shop can realistically compete in. With Easter falling on April 5 this year, the holiday is now close enough to warrant a deeper, more specific keyword pass…
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Marmalead for Etsy Sellers: How It Stacks Up Against the Free Alternatives
Marmalead has no free tier at all, and its Monthly plan runs $19/month according to its own pricing page. That’s a real cost to weigh against a season where a wrong keyword bet costs you weeks of production time, not just a few dollars. Table of Contents Introduction We covered Marmalead’s core offering back in…
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St. Patrick’s Day and Early Easter Keywords: What’s Building Now
St. Patrick’s Day 2025 pulled in $7 billion in total US spending at $44 per person, according to the National Retail Federation. Easter the same year pulled in $23.6 billion at $189.26 per person, more than four times the per-person spend. That gap should shape how much shelf space each holiday gets in your shop…
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Early Valentine’s Day Keywords: Getting Ahead of February’s Rush
A record 32% of US consumers said they planned to buy a Valentine’s Day gift for their pet last year, part of a $27.5 billion spending total, according to the National Retail Federation’s January 2025 survey. If your tags still only say “gift for him” and “gift for her,” you’re already missing a meaningful share…
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New Year Keywords: Organization, Wellness, and the ‘Fresh Start’ Buyer
31% of Americans say they’ll make a New Year’s resolution or set a goal for 2026, and adults under 45 are roughly twice as likely to do it as adults over 45. That’s the buyer showing up in your shop’s search traffic right now, whether your listings are ready for them or not. Table of…
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Post-Christmas Keywords: Gift Cards, Returns, and the Quiet Shopping Window Nobody Talks About
Gift card redemptions run nearly four times higher in the week after Christmas than during a typical week of the year, according to retail data cited by the National Retail Federation. Most Etsy shops spend that week doing nothing but resting. Table of Contents Introduction Most Etsy sellers treat December 26th like a finish line.…
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Hanukkah Keywords: A Distinct Search Pattern Worth Its Own Attention
Hanukkah 2025 runs from sundown on December 14 through nightfall on December 22, according to Hebcal’s Jewish calendar data. That’s a full eight-day holiday landing entirely inside the same ten days most Etsy shops treat as an undifferentiated “Christmas rush,” which is exactly why a generic holiday listing misses this buyer. Table of Contents Introduction…
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Corporate and Client Gift Keywords: A Niche Worth a Second Look
The IRS caps the deductible portion of a business gift at $25 per recipient per year. That single tax rule quietly shapes what a corporate buyer is willing to pay per unit, and it’s worth knowing before you price a bulk listing for this niche. Table of Contents Introduction Most Etsy sellers spend November tagging…
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Stocking Stuffer and Small Gift Keywords: The Category Buyers Search Last, Not First
Stocking-stuffer and small-gift search doesn’t peak with the rest of holiday shopping. It builds later, holds steady closer to the holiday itself, and rewards listings that lead with price ceiling and “add-on” framing over product description alone. Table of Contents Introduction We’ve covered recipient-first gift keywords and the broader November gift rush earlier this season,…
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eRank for Etsy Sellers: Is It Still Worth Paying For?
eRank’s paid tiers start at $5.99/month for Basic and top out at $29.99/month for Expert, according to eRank’s own pricing page. The features exist either way. During Q4, what matters is whether they save you more time and revenue than they cost during the eight weeks that decide most Etsy shops’ year. Table of Contents…