Latest Articles

  • Pride Month Keywords: What Genuine Search Behavior Actually Looks Like

    Buyers searching “LGBTQ owned shop” or “pride flag [item]” aren’t looking for a rainbow color swap. They’re looking for specific, accurate language, and a shop that can back it up. Table of Contents Introduction With Pride Month at its midpoint, most of the seasonal keyword patterns we’ve covered this year (4th of July, back-to-school, Father’s…

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  • ShieldMyShop for Etsy Sellers: How It Stacks Up Against the Free Alternatives

    ShieldMyShop’s free trial scans up to 50 listings against a database of 500+ trademarked brands, no credit card required. For a shop building a handful of Pride Month designs this week, that free scan alone is often enough to catch the one flag that matters. Table of Contents Introduction We covered ShieldMyShop’s policy-risk monitoring back…

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  • This Week on Etsy: Shop Manager Dashboard Tweaks

    Another dashboard reorganization this cycle, continuing the pattern we’ve tracked several times throughout the year, arriving as many sellers are actively juggling multiple simultaneous categories. What changed Etsy adjusted the layout of category-specific performance views within Shop Manager, apparently making it easier to break down stats by individual product category or listing group rather than…

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  • Week in Review — June 7, 2026

    The first full week of June’s three-way juggling act between Father’s Day, Pride Month, and summer wedding season. Category-isolation approach helping sellers sort out real signal from noise Following Friday’s mailbag piece, several sellers specifically mentioned that breaking down their stats by individual category, rather than looking at an aggregate view, resolved confusion that had…

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  • Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?

    We’ve answered versions of this question at nearly every seasonal transition this year. With graduation season’s final push having wrapped a couple weeks ago and Father’s Day, Pride Month, and wedding season all now active simultaneously, worth a version addressing this particular moment’s complexity. “My graduation-category listings dropped off after the season ended, which I…

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  • Pride Month: Engaging Authentically Rather Than Performatively

    Roughly 70% of LGBTQ+ consumers say they’re actively spending with businesses they see supporting the community, and a nearly equal share are avoiding companies they see walking that support back, according to a 2026 Human Rights Campaign Foundation consumer report. Table of Contents Introduction Pride Month is underway, and it gets treated differently than a…

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  • Father’s Day Keywords, Round Two: Sharpening as the Date Approaches

    Google’s own holiday shopping data shows searches for dad gifts climb steadily through the weeks before Father’s Day, then shift from broad (“gifts for dad”) to specific, decision-stage phrasing as the date closes in. Etsy search behaves the same way inside a single shop’s traffic. Table of Contents Introduction Three weeks out from Father’s Day,…

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  • S27 POD for Etsy Sellers: Is It Still Worth Paying For?

    S27 POD Listing Pad’s current pricing is pay-per-rescue: $5 for a single listing rebuild, or $20 for a five-pack that works out to $4 each. There is no monthly subscription. That’s worth clarifying up front, since the framing has shifted since we first covered this tool. Table of Contents Introduction We’ve checked in on S27…

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  • Balancing Father’s Day, Pride Month, and Summer Wedding Season All at Once

    To earn Etsy’s Star Seller badge, at least 95% of your orders need to ship within your stated processing time. That single number is why three overlapping demand windows, one with a hard deadline, one with none, and one with dozens of scattered ones, can quietly wreck a shop’s on-time rate if you manage them…

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  • Week in Review — May 31, 2026

    Closing out May with Father’s Day and Pride Month both ahead, and summer wedding season’s peak still building. Father’s Day and Pride Month planning underway Following our coverage this week, sellers report getting Father’s Day listings live with the hobby and humor-driven framing we discussed, while beginning thoughtful Pride Month preparation for shops where it…

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