Latest Articles

  • Week in Review — January 18, 2026

    A steady, quieter week, with Valentine’s Day preparation now the clear focus for a lot of sellers. Valentine’s prep momentum building Following Wednesday’s piece on early Valentine’s and Galentine’s keywords, several sellers reported already publishing new listings this week, consistent with the early-mover pattern we’ve emphasized for every seasonal category throughout the past year. Restocking…

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  • Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?

    We’ve answered versions of this question in August and October. With January’s quieter pace, worth a version specifically addressing the post-holiday seasonal transition, since this time of year has its own particular explanation worth ruling in or out first. “My views dropped sharply after the holidays. Is this just the season ending, or is something…

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  • Rebuilding Inventory and Restocking After the Holiday Depletion

    Sellers who shifted suppliers last spring under tariff pressure now have a full year of real cost, quality, and reliability data to judge that decision by, not the guesswork they had to work with at the time. Table of Contents Introduction These are the exact restocking checks we walked Etsy sellers through in the first…

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  • Early Valentine’s Day Keywords: Getting Ahead of February’s Rush

    A record 32% of US consumers said they planned to buy a Valentine’s Day gift for their pet last year, part of a $27.5 billion spending total, according to the National Retail Federation’s January 2025 survey. If your tags still only say “gift for him” and “gift for her,” you’re already missing a meaningful share…

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  • Extuitive for Etsy Sellers: Is It Still Worth Paying For?

    Etsy’s Creativity Standards appeals process, which had no formal channel at all for removals before July 15, 2025, has now run through a full two-quarter maturation cycle heading into 2026, right as a new CEO takes over a platform still working through the fallout of that same policy rewrite. Table of Contents Introduction We covered…

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  • Setting Real 2026 Goals for Your Shop, Not Just Resolutions

    Etsy’s own Seller Handbook advises breaking a shop’s yearly vision into landmark goals rather than a running to-do list, and checking your stats roughly every two weeks to see whether those goals are actually moving. That two-week rhythm, not a single January resolution, is what separates a goal that survives February from one that doesn’t.…

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  • Week in Review — January 11, 2026

    A settling-in week, with New Year search patterns starting to show real traction and the usual post-holiday operational tasks well underway. New Year keyword strategy paying off early Following Wednesday’s piece on organization and wellness-oriented search behavior, several sellers in relevant categories reported strong early results, consistent with how quickly this particular buyer motivation tends…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake “new year promotion” partnership offers, exploiting the general planning and goal-setting energy of January to pitch a too-good marketing opportunity. The setup Several sellers reported messages this week from accounts offering to include their shop in a “2026 best Etsy shops” roundup, a curated New Year gift guide, or a similar…

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  • Handling Post-Holiday Returns and Exchanges Without Losing Your January

    Etsy requires sellers to state a return and exchange policy on every physical listing, even a policy of “no returns,” and buyers are responsible for return shipping costs unless a seller says otherwise. That one setting, checked in January instead of assumed, is what separates a manageable return week from a backlog that eats your…

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  • New Year Keywords: Organization, Wellness, and the ‘Fresh Start’ Buyer

    31% of Americans say they’ll make a New Year’s resolution or set a goal for 2026, and adults under 45 are roughly twice as likely to do it as adults over 45. That’s the buyer showing up in your shop’s search traffic right now, whether your listings are ready for them or not. Table of…

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