Latest Articles

  • Small-Scale Execution: Running a Narrow Seasonal Window Efficiently

    The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…

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  • St. Patrick’s Day’s Final Two Weeks: What’s Left to Do

    St. Patrick’s Day search behavior compresses into a window nearly as sharp as Halloween’s, just at a fraction of the scale. With under two weeks left, this is close to the last point where a new listing has any real runway to gain traction before search interest drops off entirely. Table of Contents Introduction If…

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  • Marmalead for Etsy Sellers: How It Stacks Up Against the Free Alternatives

    Marmalead has no free tier at all, and its Monthly plan runs $19/month according to its own pricing page. That’s a real cost to weigh against a season where a wrong keyword bet costs you weeks of production time, not just a few dollars. Table of Contents Introduction We covered Marmalead’s core offering back in…

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  • This Week on Etsy: Search Filter Additions

    New buyer-facing filters rolled out this cycle, continuing the pattern we’ve tracked periodically throughout the past year of Etsy refining how buyers narrow search results. What changed Etsy expanded filtering options in several categories relevant to spring shopping, including refined style and occasion filters that overlap meaningfully with this year’s Spring/Summer trend guidance we covered…

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  • Week in Review — March 1, 2026

    March opens with spring wedding season building steadily and St. Patrick’s Day just over two weeks out. Earnings commentary: still being digested A week on from Goyal’s first substantive public comments as CEO, seller discussion has been thoughtful but measured, generally aligning with the wait-and-see approach we suggested rather than dramatic reaction to any single…

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  • Seller Mailbag: How Do I Actually Reach a Human at Etsy Support?

    We’ve covered this question at several points throughout the past year. With a new CEO now settling in and spring’s seasonal opportunities picking up, worth a version reflecting whether anything about the support experience has actually changed. “With everything going on, the new CEO, the Depop sale, does support work any differently now than it…

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  • Applying Goyal’s First Earnings Commentary to Your Own Shop Planning

    Fifty days into her tenure as Etsy’s CEO, Kruti Patel Goyal used her first quarterly earnings call to confirm the $1.2 billion Depop sale to eBay and report marketplace GMS growth for the first time since 2023. None of that changes what you should list tomorrow. Table of Contents Introduction Every quarter, a handful of…

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  • St. Patrick’s Day Is Almost Here: The Final Keyword Push

    Americans are on track to spend a record $7.7 billion on St. Patrick’s Day in 2026, according to the National Retail Federation, up from $7 billion the year before, with three out of five consumers planning to celebrate. That’s real money moving through a shopping window most Etsy shops barely glance at. Table of Contents…

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  • eRank for Etsy Sellers: 3 Features Most Sellers Never Turn On

    eRank’s Monthly Trends report covers 28 product categories with 15 months of search history each, enough to see exactly how far ahead of a holiday a category’s search volume actually starts climbing, yet most subscribers never open it outside of a quick keyword lookup. Table of Contents Introduction We’ve covered eRank twice already, its core…

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  • Etsy’s Q4 Numbers: Marketplace GMS Grows Even as Depop Exits

    Etsy reported its fourth-quarter 2025 results this week, the first earnings report under new CEO Kruti Patel Goyal, alongside further detail on the Depop sale we covered last week. Worth unpacking what the actual numbers say about how the platform performed through the eventful season we spent months covering. The headline: marketplace growth despite a…

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