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The Purchase Protection story continues to develop, alongside a predictable phishing scam and steady wedding season progress. Purchase Protection phishing scam confirmed circulating Following Friday’s alert, several additional sellers reported similar fake account-verification messages this week, exactly the pattern we anticipated given how much genuine news there’s been on this topic. Purchase Protection details still…

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A steady week of wedding season execution, with the Purchase Protection rumors from last week still unconfirmed but gaining more traction. Bridal shower and bachelorette keyword strategy resonating Following Wednesday’s piece on this distinct, often-overlooked category, several sellers who carry relevant inventory reported treating it as its own dedicated focus for the first time, with…

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The first week of April, with spring wedding season’s outdoor and garden aesthetic clearly resonating and a more sophisticated wedding-vendor scam variant confirmed circulating. Garden and outdoor wedding keywords performing well Following Wednesday’s piece on spring-specific wedding search behavior, several sellers reported strong early engagement on listings updated with garden and outdoor-specific language, a good…

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Closing out March with Easter behind us and wedding season now the singular focus for a lot of sellers. Easter wrapped cleanly, per most reports Sellers who followed clear cutoff dates through the holiday’s final week report a smooth close, consistent with the discipline we’ve emphasized throughout every seasonal deadline this year. Post-Easter visibility questions,…

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A busy week of production across both wedding and Easter categories, with the seasonal bulk-order scam pattern making its expected appearance. Easter bulk scam confirmed circulating Following Friday’s alert, we heard from several additional sellers describing similar rushed bulk-order attempts this week, consistent with the pattern we’ve now tracked across multiple seasons throughout the year.…

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St. Patrick’s Day arrives tomorrow, and wedding season and Easter prep both continue building steadily alongside it. Section 230 story: no significant movement this week Consistent with our framing earlier this week, this remains an early-stage legislative discussion without concrete developments to report. We’ll continue monitoring but don’t expect meaningful movement in the near term.…

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A steady week, with St. Patrick’s Day approaching fast and wedding season firmly the bigger story. Trend-collaboration scam confirmed circulating Following Friday’s alert, a handful of sellers reported similar unsolicited feature pitches this week, confirming it as an active pattern building on this year’s Spring/Summer trend report visibility. St. Patrick’s Day: light-touch execution paying off,…

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March opens with spring wedding season building steadily and St. Patrick’s Day just over two weeks out. Earnings commentary: still being digested A week on from Goyal’s first substantive public comments as CEO, seller discussion has been thoughtful but measured, generally aligning with the wait-and-see approach we suggested rather than dramatic reaction to any single…

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The Depop sale continues to dominate seller conversation, alongside the seasonal shift now fully underway toward spring. Depop sale: reaction still processing A week on from the announcement, seller discussion continues to focus on what the sale signals about Goyal’s strategic direction, given her direct prior connection to the business being sold. No further official…

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Valentine’s Day has come and gone, and attention is already shifting toward spring. Valentine’s Day: a strong, clean close to the season Sellers across relevant categories report a solid final push, with the digital and gift-card options we emphasized throughout the final week reportedly capturing meaningful last-minute traffic, consistent with the pattern we’d expect based…

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