Latest posts
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Wedding Season Keyword Refresh: What’s Changed Since Last Year
Sage green is the single most-chosen wedding color for 2026, appearing in roughly 30% of weddings and showing up in some green palette in 53% of them, according to Zola’s 2026 wedding color forecast. If your wedding-category tags still say “rustic barn wedding” and nothing else, you’re leaving an entire year of buyer search behavior…
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Mid-March Check-In: How Wedding Season Capacity Is Actually Holding Up
Star Seller status is reviewed by Etsy on the 1st of every month using your last three months of on-time shipping and response data. A capacity gap you catch in mid-March still has time to fix itself before that review; a gap you catch in late April usually doesn’t. Table of Contents Introduction If you…
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Easter Production Planning: Balancing It Against Wedding Season’s Demands
Easter 2026 falls on April 5, about three and a half weeks out from this article’s publish date, while spring wedding season is ramping toward its own peak at the same time. For shops whose catalogs touch both categories, that overlap is a real capacity problem, not just a scheduling inconvenience. Table of Contents Introduction…
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Wedding Season Production Planning: The Real Work Starts Now
The Knot’s Real Weddings Study puts the average US engagement at 15 months, which means a chunk of the wedding orders landing in your inbox this week are for events that are still six, eight, even ten months out. Table of Contents Introduction We’ve watched wedding season go from the quieter, listing-prep phase we covered…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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Applying Goyal’s First Earnings Commentary to Your Own Shop Planning
Fifty days into her tenure as Etsy’s CEO, Kruti Patel Goyal used her first quarterly earnings call to confirm the $1.2 billion Depop sale to eBay and report marketplace GMS growth for the first time since 2023. None of that changes what you should list tomorrow. Table of Contents Introduction Every quarter, a handful of…
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Getting Ahead of Spring Wedding Season Before It Ramps Up
The Knot’s 2025 Real Weddings Study puts the average US engagement at 15 months, and roughly half of couples start actively planning a full year out. The couple who books your shop this week could easily be planning a wedding date more than a year from now. Table of Contents Introduction With Valentine’s Day wrapped…
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Closing Out Valentine’s Day: A Quick Wrap-Up Before Spring Takes Over
National Retail Federation data puts 2026 Valentine’s Day spending at a record $29.1 billion, with shoppers budgeting an average of $199.78 per person. That volume disappears almost overnight once February 14th passes, which is exactly why the wrap-up matters as much as the rush itself. Table of Contents Introduction With Valentine’s Day two days out,…
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The Week-Of: Handling Valentine’s Day’s Final Stretch
Star Seller status requires responding to at least 95% of initial buyer messages within 24 hours, according to Etsy’s own tracking criteria. In the final week before a hard-deadline holiday, that response window is also the difference between capturing a nervous last-minute buyer and losing them to a shop that answered first. Table of Contents…
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The Final Ten Days: Executing Valentine’s Cleanly
Etsy’s Star Seller program requires 95% or more of orders to ship within your stated processing time to keep the badge. Ten days out from Valentine’s Day, that number gets decided by the tactics in this list, not by good intentions. Table of Contents Introduction Ten days out, strategy is done. Whatever keyword work, listing…