Latest posts
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Mid-March Check-In: How Wedding Season Capacity Is Actually Holding Up
With wedding season now genuinely underway and Easter approaching fast, this is a good moment for an honest, practical check-in on whether your capacity planning from earlier in the month is actually holding up against real order volume. Compare your actual queue against what you projected If you built a rough capacity map back in…
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Easter Production Planning: Balancing It Against Wedding Season’s Demands
With Easter about three and a half weeks out and wedding season’s real production volume also building simultaneously, this is a good moment to think through how to balance two overlapping demands on your capacity. Assess whether Easter genuinely competes with wedding season for your time For a lot of shops, Easter and wedding-category production…
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Wedding Season Production Planning: The Real Work Starts Now
With wedding season now firmly the dominant seasonal story, this is the point to move from listing preparation into the operational planning that will actually carry you through the season’s real volume in the months ahead. Map out your production capacity across the full season, not just this month Wedding orders placed now are often…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
With St. Patrick’s Day now less than two weeks away and wedding season demanding increasing attention, this is a good moment to talk about a skill we haven’t addressed directly this year: running a genuinely small seasonal opportunity efficiently, without over-investing time relative to its actual scale. Match your effort to the category’s real revenue…
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Applying Goyal’s First Earnings Commentary to Your Own Shop Planning
With this week’s Q4 earnings report giving us the new CEO’s first substantive public commentary, worth thinking practically about how, if at all, this should shape your own near-term shop decisions. Resist the urge to overreact to a single earnings call Public company earnings commentary is written for investors and analysts as much as for…
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Getting Ahead of Spring Wedding Season Before It Ramps Up
With Valentine’s Day wrapped and St. Patrick’s Day and Easter both narrower, shorter windows, this is the point in the calendar to start seriously preparing for spring wedding season, historically one of the more significant revenue windows of the year for shops in relevant categories. Why now, specifically, matters We discussed last July how wedding…
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Closing Out Valentine’s Day: A Quick Wrap-Up Before Spring Takes Over
With the holiday just two days out, this is a good moment to think ahead to the quick wrap-up that’ll follow, so it doesn’t get lost in the busier days immediately ahead. Plan your inventory clearance now, execute it right after the 14th Same discipline we applied after back-to-school, Halloween, and the December holidays: decide…
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The Week-Of: Handling Valentine’s Day’s Final Stretch
With the holiday now days away, this final stretch mirrors, at a smaller scale, the same final-week discipline we discussed extensively around Halloween and the December holidays. A focused look at what actually matters with this little time left. Standard shipping is likely closed for most sellers now If you haven’t already, communicate clearly that…
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The Final Ten Days: Executing Valentine’s Cleanly
With Valentine’s Day ten days away, this is execution mode, not strategy mode. A focused checklist for the stretch ahead. Reconfirm your cutoff date against your actual, current queue Given how much order volume can shift in even a week, take a fresh look at your production queue today rather than trusting a cutoff date…
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Reviewing Your 2025 Ad Spend Before Setting a 2026 Budget
With a full year of Etsy Ads data now available and Valentine’s Day nearly here, this is a good moment to actually evaluate whether last year’s advertising approach earned its keep, before carrying the same budget forward into this year’s seasonal pushes. Pull your actual return on ad spend for the full year, not just…