Latest posts
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Bundling and Upsell Tactics That Actually Work for Back-to-School Shoppers
Buyers must purchase every item in an Etsy “mix and match” bundle to get the discount, and a listing can only belong to one active bundle at a time. Small rules, but they change how you should actually structure a back-to-school bundle, covered in detail below. Table of Contents Introduction A parent shopping for back-to-school…
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Production Scheduling for the Back-to-School Rush
Two-thirds of back-to-school shoppers had already started buying by early July this year, according to the National Retail Federation. If your shop makes anything personalized, that means the order volume you’re seeing in early August isn’t the peak. It’s the middle. Table of Contents Introduction These are the exact scheduling habits shops making personalized goods…
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End-of-Month Shop Audit: What to Check Before August Hits
Three separate stories (a Creativity Standards appeals process, a tariff-driven cost squeeze, and an ongoing platform boycott) are all live in Etsy seller forums at once this month, on top of the usual back-to-school and wedding season volume. That combination is exactly why a routine end-of-month check is worth more than usual this time. Table…
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How to Handle Buyer Messages When the Platform Itself Is the Controversy
Etsy’s own customer service standard asks sellers to respond to buyer messages within 48 hours. During a platform controversy, that clock doesn’t pause, even when half the messages arriving have nothing to do with your actual product. Table of Contents Introduction We flagged a growing boycott conversation in Sunday’s roundup, and by the middle of…
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Getting Your Shop Ready for Back-to-School Before the Rush Hits
Two-thirds of back-to-school shoppers had already started buying by early July 2025, the highest share since NRF began tracking early shopping in 2018. If you’re waiting for the rush to “feel” urgent before you prep your shop, a large share of your buyers have already started spending. Table of Contents Introduction Back-to-school is one of…
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How to Adjust Listings for 4th of July & Peak Wedding Season
Late wedding orders generate the most damaging reviews of any category on Etsy, because the item carries a hard deadline that a birthday gift or a piece of home decor simply doesn’t have. Table of Contents Introduction The holiday’s over, and if you sold anything patriotic-themed, that inventory needs handling this week, not next month.…
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Adapting Your 4th of July & Peak Wedding Season Strategy This Year
Patriotic-item search on Etsy spikes hard in the first week of July and drops off a cliff on the 5th, while wedding-category traffic stays elevated through most of August. Two buyer clocks run through the same shop at the same time. Table of Contents Introduction If your shop’s July traffic looks fine but July sales…