Latest posts

  • This Week on Etsy: Listing Photo Requirement Changes

    A small adjustment to photo requirements this cycle, worth understanding given how much weight Etsy’s search puts on photo quality as a ranking signal. What changed Etsy adjusted guidance around minimum photo resolution and made a small addition to recommended photo count for certain categories, nudging sellers toward more complete visual coverage of a listing…

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  • Week in Review — August 10, 2025

    Steady week, no single dominant story, but a few threads worth flagging. Appeals: more data, still mixed Following up on Friday’s mailbag piece: the broader pattern in seller reports this week continues to be mixed outcomes, with well-documented original-design cases faring notably better than bare assertions. We’re not seeing evidence yet of Etsy publishing clearer…

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  • Seller Mailbag: Is It Worth Appealing a Creativity Standards Strike?

    “I finally got the option to appeal my Creativity Standards removal from a few weeks ago. Is it actually worth the effort, or am I just wasting time on something that won’t get reversed?” With the appeals process now open for a few weeks, we have enough seller reports to give a more grounded answer…

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  • Bundling and Upsell Tactics That Actually Work for Back-to-School Shoppers

    Buyers must purchase every item in an Etsy “mix and match” bundle to get the discount, and a listing can only belong to one active bundle at a time. Small rules, but they change how you should actually structure a back-to-school bundle, covered in detail below. Table of Contents Introduction A parent shopping for back-to-school…

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  • Back-to-School Keywords, Round Two: Grade-Specific and Dorm Move-In Terms

    Two-thirds of back-to-school shoppers had already started buying by early July 2025, the earliest start NRF has recorded since it began tracking the question in 2018. By August, the buyers still shopping are searching with a lot more precision than the ones who bought in June. Table of Contents Introduction Most sellers write their back-to-school…

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  • Printify for Etsy Sellers: How It Stacks Up Against the Free Alternatives

    Printify’s free plan has no subscription fee at all: 5 connected stores, unlimited product designs, and access to its full print provider network. The company’s own pitch is blunt about the model: “we only earn when you sell.” That puts the real comparison where most sellers don’t think to look: per-order pricing and provider quality,…

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  • Production Scheduling for the Back-to-School Rush

    Two-thirds of back-to-school shoppers had already started buying by early July this year, according to the National Retail Federation. If your shop makes anything personalized, that means the order volume you’re seeing in early August isn’t the peak. It’s the middle. Table of Contents Introduction These are the exact scheduling habits shops making personalized goods…

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  • Week in Review — August 3, 2025

    August opens with back-to-school clearly the dominant story, alongside a few threads still carrying over from July. Back-to-school is the real story now Multiple sellers across labels, dorm decor, and personalized kids’ items reported their strongest sales week of the summer. This tracks with what we’ve been saying since mid-July: shops that got listings live…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern worth flagging: fake “bulk order” inquiries aimed specifically at back-to-school sellers. The setup With back-to-school buying picking up, several sellers in labels, apparel, and classroom decor categories are reporting a specific scam attempt: a message claiming to represent a school, PTA, or teacher requesting a large bulk order, often with a rushed…

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  • End-of-Month Shop Audit: What to Check Before August Hits

    Three separate stories (a Creativity Standards appeals process, a tariff-driven cost squeeze, and an ongoing platform boycott) are all live in Etsy seller forums at once this month, on top of the usual back-to-school and wedding season volume. That combination is exactly why a routine end-of-month check is worth more than usual this time. Table…

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