Latest posts
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Week in Review — November 9, 2025
Two weeks out from Thanksgiving, and the season’s real intensity is starting to show in seller conversation. Ad scam alert confirmed circulating Following Friday’s warning about fake Promoted Listings upgrade offers, we heard from several additional sellers this week describing similar attempts, including at least one report of a message appearing to come from a…
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Cyber Monday Digital Products: The Category’s Quiet Best Seller
Etsy’s own 24-hour Cyber Monday event has generated the single highest day of sales on the platform in recent holiday seasons, according to eRank’s Holiday Sales Hub. If you sell anything digital, this is the one day of Q4 built almost entirely around your product’s biggest advantage: it arrives instantly. Table of Contents Introduction We…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake Etsy Ads or Promoted Listings “upgrade” offers, timed around sellers actively increasing ad budgets for the holiday season. The setup Several sellers reported messages this week, some appearing to come from within Etsy’s own messaging system through a compromised or fake account, offering a discounted or “guaranteed placement” upgrade to Promoted…
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Holiday Message Templates: Handling the Questions That Spike This Time of Year
Etsy’s Star Seller program requires a 95% response rate to buyers’ first messages within 24 hours to earn the “Speedy replies” badge. That bar gets dramatically harder to clear in the six weeks between Thanksgiving and Christmas, when message volume and order volume climb in lockstep. Table of Contents Introduction These are the exact templates…
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Thanksgiving Week Search Behavior: What Shifts in the Days Before the Holiday
Last Thanksgiving weekend, an estimated 197 million consumers shopped over the five-day Cyber Five stretch, with 87.3 million shopping online on Black Friday alone, according to the National Retail Federation’s post-weekend survey. Thanksgiving week already has its own distinct buying window and its own search patterns, separate from the run-up to Black Friday. Treat it…
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eRank for Etsy Sellers: Is It Still Worth Paying For?
eRank’s paid tiers start at $5.99/month for Basic and top out at $29.99/month for Expert, according to eRank’s own pricing page. The features exist either way. During Q4, what matters is whether they save you more time and revenue than they cost during the eight weeks that decide most Etsy shops’ year. Table of Contents…
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This Week on Etsy: New Category and Attribute Additions
A round of new subcategories and attributes rolled out this cycle, timed right as holiday gift-shopping traffic starts building in earnest. What changed Etsy added new subcategories across several gift-relevant areas, along with expanded gift-occasion and recipient attributes in categories where these fields hadn’t previously existed. Given how much we’ve discussed recipient-first and occasion-based search…
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Week in Review — November 2, 2025
The full shift into holiday mode is now underway across seller conversations, alongside continued reaction to last week’s CEO news. CEO transition: reaction has been measured A week on from the announcement, seller reaction has settled into a wait-and-see posture, consistent with what we said in our coverage: a January effective date means no near-term…
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Black Friday and Cyber Monday: The Final Pre-Weekend Checklist
Adobe Analytics forecast U.S. online holiday spending (November 1 through December 31, 2025) would reach $253.4 billion, up 5.3% year over year, with Cyber Monday alone expected to hit $14.2 billion. That’s the volume about to hit your shop’s checkout, inbox, and shipping queue. This is the week to confirm your plan is actually live,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We answered this question back in August, mostly in the context of a seasonal transition. With Halloween ending today and a huge industry news story breaking this week, worth a version of this answer specific to this particular moment. “My shop’s traffic dropped sharply right at the end of October. Is this just Halloween ending,…