Latest posts
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Etsy’s Spring/Summer 2026 Trend Report, Decoded for Sellers
Etsy published its Spring/Summer 2026 Seller Trend Report this week, building on the Patina Blue and Washed Linen direction announced back in December. Worth translating the report’s broader design commentary into concrete, actionable guidance for what to actually build heading into the spring selling season. The core theme: comfort and authenticity over polish Consistent with…
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Week in Review — February 1, 2026
January closes out with Valentine’s Day now the clear near-term focus, and the discount-transparency story from last week still without a formal Etsy response. Discount story: quiet on Etsy’s end, still discussed by sellers No detailed public statement has emerged addressing last week’s investigative reporting, though seller conversation about their own discount transparency practices has…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question in September and November. With a full year of this new cost environment now behind us, and Valentine’s Day bringing its own smaller wave of international orders, worth a version reflecting what’s actually settled into place versus what’s still evolving. “It’s been almost a year since the de minimis…
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Reviewing Your 2025 Ad Spend Before Setting a 2026 Budget
Etsy’s own guidance is to let a campaign run about 30 days before touching it, because the optimization system needs time to find patterns in your traffic. A full calendar year gives you twelve of those windows stacked end to end. Most sellers still never look back at more than the last one. Table of…
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The Final Valentine’s Push: Last-Minute Keyword and Listing Checks
With the holiday roughly two weeks away, this is the final window where new listing optimization can still meaningfully affect this season’s results, rather than simply confirming what’s already in place. Table of Contents Introduction Most Etsy sellers treat the two weeks before Valentine’s Day as a monitoring period: listings are live, tags are set,…
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S27 POD for Etsy Sellers: How It Stacks Up Against the Free Alternatives
S27 POD’s per-listing rebuild costs $5 with no subscription attached, and the audit that scores your listing first is free. That changes the actual comparison worth making against doing the same work by hand. Table of Contents Introduction We covered S27 POD’s algorithm-tracking and title-compliance features back in October, when the tool was still new…
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Valentine’s Production Planning: The Final Two-Week Window
USPS Priority Mail is a 1-3 business day service, and it isn’t guaranteed. With Valentine’s Day 2026 landing on a Saturday and only two weeks of runway left, there’s a lot less room to fix a wrong capacity assumption than there was during the December rush. Table of Contents Introduction With Valentine’s Day now roughly…
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Week in Review — January 25, 2026
The discount-transparency story dominated this week, alongside a related scam attempt and continued Valentine’s momentum. Discount investigation: no formal Etsy response yet As of this writing, we still haven’t seen a detailed public statement from Etsy addressing Thursday’s investigative reporting on discount display practices. Seller discussion this week has been substantial, with a fair amount…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “discount audit” or “pricing compliance” messages, riding directly on this week’s news coverage of Etsy’s discount-display scrutiny. The setup Following this week’s investigative reporting on how Etsy represents seller discounts, several sellers reported messages claiming to be from Etsy or an affiliated compliance service, stating their shop’s discount practices are under…
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Is Etsy Lying About Seller Discounts? A Look at the Numbers
A investigative piece published this week raises pointed questions about how Etsy represents seller-offered discounts to buyers, examining whether the platform’s messaging around sale frequency and depth accurately reflects what’s actually happening at the individual shop level. What the investigation actually examined The reporting looked at how Etsy displays and frames seller discounts across search…