Latest posts
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Spring Wedding Keywords: Outdoor and Garden Aesthetic Search Behavior
Etsy named Patina Blue its 2026 Color of the Year and Washed Linen its first-ever Texture of the Year, and both happen to line up almost exactly with how spring wedding shoppers are already searching this month. Table of Contents Introduction With April now underway, a lot of sellers are still running the same wedding-category…
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Etsy Updates Seller Tools, Adds Performance-Data Insights
Etsy published a roundup this week of seller tool changes made so far this year, including updates to the seller listing form and expanded insights tools aimed at helping sellers make more data-driven decisions. Worth stepping back to look at the fuller picture these changes add up to. What’s actually included in this roundup The…
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This Week on Etsy: Shipping Profile Tweaks
Another round of shipping profile refinements this cycle, the kind of update we’ve flagged several times throughout the year given how directly it affects the visibility threshold we’ve discussed repeatedly. What changed Etsy made further adjustments to how shipping profiles calculate costs for larger or bulkier items, an update worth particular attention for wedding-category sellers…
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Week in Review — March 29, 2026
Closing out March with Easter behind us and wedding season now the singular focus for a lot of sellers. Easter wrapped cleanly, per most reports Sellers who followed clear cutoff dates through the holiday’s final week report a smooth close, consistent with the discipline we’ve emphasized throughout every seasonal deadline this year. Post-Easter visibility questions,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We’ve answered versions of this question at several points throughout the year. With Easter just having passed and wedding season in full swing, worth a version specifically addressing this particular seasonal transition. “My Easter-adjacent listings dropped off hard right after the holiday. Is this normal, or should I be worried?” If your listings are Easter-specific,…
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Running Two Seasons at Once, Again: Easter’s Close and Wedding Season’s Peak
Wedding season accounts for roughly 76% of all US weddings between May and October, according to The Knot’s Real Weddings data, which is exactly why it can’t be allowed to lose out to a smaller holiday’s final-week urgency. Table of Contents Introduction We used this exact playbook last October, when Halloween’s final week collided with…
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Easter’s Final Week and a Half: The Last Push
Etsy’s Star Seller program asks for 95% of orders shipped within your stated processing time, with tracking, and a 4.8+ average review rating over a rolling three-month window. One late, untracked personalized basket order in the final Easter stretch can put both numbers at risk in a single transaction. Table of Contents Introduction With Easter…
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Printify for Etsy Sellers: Is It Still Worth Paying For?
Printify’s Premium plan jumped from $29/month to $39/month on February 17, 2026, right as wedding season, one of the highest-stakes production windows on the Etsy calendar, was ramping up. That’s a real cost change worth running the numbers on before this season’s orders lock you in. Table of Contents Introduction Most sellers set up their…
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Wedding Season Keyword Refresh: What’s Changed Since Last Year
Sage green is the single most-chosen wedding color for 2026, appearing in roughly 30% of weddings and showing up in some green palette in 53% of them, according to Zola’s 2026 wedding color forecast. If your wedding-category tags still say “rustic barn wedding” and nothing else, you’re leaving an entire year of buyer search behavior…
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Week in Review — March 22, 2026
A busy week of production across both wedding and Easter categories, with the seasonal bulk-order scam pattern making its expected appearance. Easter bulk scam confirmed circulating Following Friday’s alert, we heard from several additional sellers describing similar rushed bulk-order attempts this week, consistent with the pattern we’ve now tracked across multiple seasons throughout the year.…