Latest posts
-
Etsy’s Spring Shakeup: Purchase Protection, Shop Updates & a Design Refresh
The Purchase Protection rumors we’ve been tracking for two weeks are confirmed this week: Etsy is rolling out a significant set of changes spanning its Purchase Protection program, shop-level updates, and a broader design refresh across the platform. Worth unpacking what’s actually included, with more detailed specifics expected as the rollout continues. Purchase Protection changes:…
-
Week in Review — April 12, 2026
A steady week of wedding season execution, with the Purchase Protection rumors from last week still unconfirmed but gaining more traction. Bridal shower and bachelorette keyword strategy resonating Following Wednesday’s piece on this distinct, often-overlooked category, several sellers who carry relevant inventory reported treating it as its own dedicated focus for the first time, with…
-
Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question every few months throughout the past year. With wedding season bringing its own wave of international orders, gifts for couples abroad, destination wedding guests, worth a version specific to this category. “I’m getting more international orders now that wedding season is picking up, mostly gifts for couples living abroad.…
-
Handling Wedding Order Changes, Postponements, and Cancellations Gracefully
Etsy requires your seller-initiated cancellation rate to stay below 0.5% over a rolling three-month window to remain eligible for Star Seller status: roughly one cancellation for every 200 completed orders. During wedding season, that math gets tested more than any other time of year. Table of Contents Introduction Wedding season means more orders, and more…
-
Bridal Shower and Bachelorette Keywords: The Wedding-Adjacent Category Worth Its Own Attention
The Knot’s own bridesmaid-cost breakdown puts the average bridal shower gift at $50 to $75 and total bachelorette party spend at around $1,300 per attendee. That’s real money, spread across a group, on a compressed timeline, weeks before the wedding itself even happens. Table of Contents Introduction Most shops that sell wedding-adjacent products treat “wedding…
-
Gelato for Etsy Sellers: What Changed in Their Latest Update
Gelato’s own network data shows 140+ production hubs across 32 countries, with roughly 85-90% of orders produced in the same country where they’re delivered. That’s the exact kind of infrastructure that matters right now, with spring wedding season pushing international order volume up for a lot of Etsy shops. Table of Contents Introduction We covered…
-
Managing Cash Flow Through a Multi-Month Wedding Season
Wedding vendors industry-wide typically collect a nonrefundable retainer of 25 to 50 percent at booking, precisely because the work and material commitments start months before the event itself. An Etsy shop selling into wedding season faces the same timing mismatch between when money is promised and when costs actually hit, and the fix is a…
-
Week in Review — April 5, 2026
The first week of April, with spring wedding season’s outdoor and garden aesthetic clearly resonating and a more sophisticated wedding-vendor scam variant confirmed circulating. Garden and outdoor wedding keywords performing well Following Wednesday’s piece on spring-specific wedding search behavior, several sellers reported strong early engagement on listings updated with garden and outdoor-specific language, a good…
-
Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake wedding planner “featured vendor” pitches, a variant of the wedding-industry scam we covered back in February, now adapted with a more specific and convincing structure as wedding season’s real volume has picked up. The setup Several sellers reported messages this week from accounts claiming to be wedding planners or venue coordinators…
-
Refining Your Wedding Order Communication Workflow
Etsy expects sellers to respond to 80% of first messages in a thread within 48 hours to meet its baseline message-response standard, and to 95% within 24 hours to qualify for the Star Seller badge. A month into wedding season, that math gets a lot harder without a repeatable workflow behind it. Table of Contents…