Latest posts
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Etsy Names New CEO as Growth Stalls
The CEO transition rumors we flagged briefly last weekend are confirmed: Josh Silverman is stepping down as Etsy’s CEO, with Kruti Patel Goyal, currently the company’s growth chief and previously the executive overseeing Etsy’s Depop resale app, named as his successor, effective January 1, 2026. Silverman will move into the role of executive chairman. Why…
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Thanksgiving and Black Friday Keywords: The Final Pre-November Push
Buyers start planning around holiday “order by” shipping dates heavily from early November onward. If your cutoff messaging isn’t live and accurate by the time Halloween ends, you’re already behind the buyers who are comparison-shopping right now. Table of Contents Introduction With Halloween wrapping this week, most Etsy shops touching the holiday season are staring…
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ListingView for Etsy Sellers: 3 Features Most Sellers Never Turn On
ListingView’s free plan includes 50 uses a month across its core research tools, Listing Explorer, Shop Analyzer, Search Term Analyzer, and tag tools, with no credit card required to start. Table of Contents Introduction Most Etsy sellers open a keyword tool, run one search, glance at a score, and close the tab. That’s not a…
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Halloween Wrap-Up: Clearing Inventory and Capturing What You Learned
The gap between Halloween ending and the holiday rush starting is measured in days, not weeks. What you do with those days matters more than almost any other transition on the Etsy calendar. Table of Contents Introduction With Halloween ending this week, it’s worth closing out the season with the same deliberateness we suggested for…
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Week in Review — October 26, 2025
Halloween’s very final days, with holiday season conversation now fully sharing the spotlight. Halloween: the countdown is on With the holiday just days away, sellers describe this final stretch as intense but manageable for those who set clear cutoffs earlier in the month. A few reported turning away late orders they couldn’t confidently fulfill, consistent…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake holiday collaboration and gift-guide feature offers, aimed at sellers eager for extra visibility heading into Q4. The setup Several sellers reported messages this week from accounts claiming to run a gift-guide blog, influencer page, or “holiday roundup” feature, offering to include the seller’s shop in exchange for a fee, free product…
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Setting Your Q4 Advertising Budget: Promoted Listings Worth It This Year?
Every Etsy shop starts Promoted Listings capped at a $25 daily maximum, and Etsy recalculates that ceiling weekly based on your last seven days of spend. That means a Q4 budget decision made in late October is already shaping what your account can spend by Black Friday. Table of Contents Introduction With Black Friday and…
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Gift Guide Keywords: Shopping by Recipient, Not Just Product
A large share of holiday shoppers search by who they’re buying for and how much they want to spend before they’ve settled on what they’re buying. A listing tagged only by product type never shows up for that search at all. Table of Contents Introduction Most Etsy sellers tag their own listings the way they…
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Insight Agent for Etsy Sellers: A Full Walkthrough
Insight Agent’s own guidance points to at least three Etsy algorithm shifts worth watching in 2025, natural-language title preferences, a shipping-cost threshold, and heavier weight on engagement signals, and most sellers heard about each one secondhand, days or weeks after it mattered. Table of Contents Introduction Most Etsy sellers find out about an algorithm change…
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This Week on Etsy: Search Filter Additions
New buyer-facing search filters rolled out this cycle, timed conveniently right as holiday shopping search behavior starts to build. What changed Etsy added new filtering options for buyers, including refinements to price range granularity and expanded style and occasion filters in several categories. From a buyer’s perspective, this makes it easier to narrow a broad…