Latest posts
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Small Business Saturday Is Today: Making the Most of a Different Kind of Shopping Day
Small Business Saturday was created by American Express in 2010, specifically to draw shoppers toward independent businesses in the week after Thanksgiving. That founding purpose still shapes who shows up today, and it’s a different buyer than the one who cleared your cart yesterday. Table of Contents Introduction If you’re still running the exact same…
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Seller Mailbag: Why Was My Listing Removed With No Clear Reason?
Even during the busiest week of the year, this question keeps coming in, arguably worse timed now than at any other point we’ve covered it this year, given what’s at stake this specific week. “A listing that’s been selling well all week just got removed, right in the middle of Black Friday weekend. I don’t…
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Thanksgiving Day and the Calm Before Small Business Saturday
The National Retail Federation forecast that 2025 holiday retail sales would top $1 trillion for the first time, growing 3.7% to 4.2% over 2024. That’s the volume sitting on the other side of today’s quiet, which is exactly why today is worth spending on purpose instead of just getting through. Table of Contents Introduction Thanksgiving…
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Black Friday Is Here: Last-Minute Adjustments Still Worth Making
Last year, Adobe Analytics recorded $11.8 billion in US Black Friday online sales, a record, up 9.1% year over year, with shoppers spending $12.5 million every minute between 10 a.m. and 2 p.m. Whatever slice of that traffic reaches your shop today, it arrives fast and it doesn’t wait for you to catch up. Table…
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Printify for Etsy Sellers: What Changed in Their Latest Update
Printify updates its print provider Performance Scores weekly, using only the trailing four weeks of data. A provider that looked reliable in September can score very differently in the third week of November. Table of Contents Introduction Most sellers set up their Printify print provider once, back when they first listed a product, and never…
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Black Friday Weekend Operations: Staying Steady Through the Surge
To keep Star Seller status, Etsy requires a shop to respond to at least 95% of first buyer messages within 24 hours and ship at least 95% of orders on time with tracking, over a rolling three-month window. Black Friday weekend is the single hardest 72 hours of the year to hold both numbers steady,…
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Week in Review — November 23, 2025
Thanksgiving week is here, and the search visibility bug we covered Friday remains the dominant story, with no official resolution yet. Search bug: still unresolved, still no official statement As of this writing, we haven’t seen any public acknowledgment from Etsy regarding the visibility issue affecting a portion of sellers this week. Affected sellers continue…
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Thanksgiving Week: What Actually Still Matters With Days Left
NRF’s annual consumer survey found holiday spending on track to cross $1 trillion for the first time in 2025, with online sales alone expected to reach $312 billion to $315 billion. That’s the backdrop for a week where an unresolved Etsy search bug is colliding with the single busiest shopping stretch of the year. Table…
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Visibility Crisis: Etsy’s Unresolved Search Bug Pushes Holiday Sellers to the Brink
With Black Friday just days away, reports have surfaced this week of a search visibility bug affecting a meaningful number of Etsy shops, and the timing could not be worse for sellers depending on the season’s highest-traffic weeks. What’s actually happening Multiple sellers are reporting sharp, unexplained drops in search visibility over the past week…
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The Week Before Thanksgiving: Final Operational Checklist
Sellers who respond to buyer messages within 24 hours are more likely to earn a 5-star review, and Etsy requires a 95% initial-response rate within 24 hours just to qualify for Star Seller status. That single metric is often the first thing to slip during a holiday order surge. Table of Contents Introduction With Thanksgiving…