Latest posts
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St. Patrick’s Day Is Almost Here: The Final Keyword Push
Americans are on track to spend a record $7.7 billion on St. Patrick’s Day in 2026, according to the National Retail Federation, up from $7 billion the year before, with three out of five consumers planning to celebrate. That’s real money moving through a shopping window most Etsy shops barely glance at. Table of Contents…
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eRank for Etsy Sellers: 3 Features Most Sellers Never Turn On
eRank’s Monthly Trends report covers 28 product categories with 15 months of search history each, enough to see exactly how far ahead of a holiday a category’s search volume actually starts climbing, yet most subscribers never open it outside of a quick keyword lookup. Table of Contents Introduction We’ve covered eRank twice already, its core…
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Etsy’s Q4 Numbers: Marketplace GMS Grows Even as Depop Exits
Etsy reported its fourth-quarter 2025 results this week, the first earnings report under new CEO Kruti Patel Goyal, alongside further detail on the Depop sale we covered last week. Worth unpacking what the actual numbers say about how the platform performed through the eventful season we spent months covering. The headline: marketplace growth despite a…
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Week in Review — February 22, 2026
The Depop sale continues to dominate seller conversation, alongside the seasonal shift now fully underway toward spring. Depop sale: reaction still processing A week on from the announcement, seller discussion continues to focus on what the sale signals about Goyal’s strategic direction, given her direct prior connection to the business being sold. No further official…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake wedding-vendor inquiries, timed to the start of spring wedding season planning we discussed earlier this week, following a similar structure to the wholesale scams we’ve tracked at other points this year. The setup Several sellers in wedding-adjacent categories reported messages this week from supposed wedding planners or venues offering a bulk…
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Getting Ahead of Spring Wedding Season Before It Ramps Up
The Knot’s 2025 Real Weddings Study puts the average US engagement at 15 months, and roughly half of couples start actively planning a full year out. The couple who books your shop this week could easily be planning a wedding date more than a year from now. Table of Contents Introduction With Valentine’s Day wrapped…
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St. Patrick’s Day and Early Easter Keywords: What’s Building Now
St. Patrick’s Day 2025 pulled in $7 billion in total US spending at $44 per person, according to the National Retail Federation. Easter the same year pulled in $23.6 billion at $189.26 per person, more than four times the per-person spend. That gap should shape how much shelf space each holiday gets in your shop…
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ListingView for Etsy Sellers: Is It Still Worth Paying For?
ListingView’s free tier caps research and tag-tool lookups at 50 each per month with one connected shop. Its paid Plus tier runs $24.99 a month and adds the full research suite, browser plugin access, and CSV export across two shops. Table of Contents Introduction We gave ListingView a full walkthrough back in October, when its…
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Etsy Sells Depop to eBay for $1.2B — Why It Matters to You
Etsy and eBay announced today that eBay will acquire Depop, Etsy’s mobile-first resale marketplace, for $1.2 billion in cash, with the deal expected to close in the second quarter of this year pending regulatory approval. This is a significant strategic move worth unpacking, particularly given Depop’s connection to Etsy’s current CEO. The basic facts Depop,…
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Week in Review — February 15, 2026
Valentine’s Day has come and gone, and attention is already shifting toward spring. Valentine’s Day: a strong, clean close to the season Sellers across relevant categories report a solid final push, with the digital and gift-card options we emphasized throughout the final week reportedly capturing meaningful last-minute traffic, consistent with the pattern we’d expect based…