Latest posts
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Pride Month Keywords: What Genuine Search Behavior Actually Looks Like
With Pride Month at its midpoint, worth a dedicated look at the actual search behavior driving this category, distinct from the more transactional keyword patterns we’ve covered for most other occasions this year. Identity and community-specific language matters more here than generic framing “Pride flag [item],” “LGBTQ owned shop,” and specific identity-related terms reflect buyers…
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ShieldMyShop for Etsy Sellers: How It Stacks Up Against the Free Alternatives
We covered ShieldMyShop’s policy-risk monitoring back in October and its trend-specific feature addition in February. With Pride Month listings actively being created right now, worth checking in on its relevance for this specific, values-sensitive category. Why policy-risk monitoring matters for Pride Month listings specifically Beyond the standard Creativity Standards and IP concerns we’ve discussed all…
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This Week on Etsy: Shop Manager Dashboard Tweaks
Another dashboard reorganization this cycle, continuing the pattern we’ve tracked several times throughout the year, arriving as many sellers are actively juggling multiple simultaneous categories. What changed Etsy adjusted the layout of category-specific performance views within Shop Manager, apparently making it easier to break down stats by individual product category or listing group rather than…
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Week in Review — June 7, 2026
The first full week of June’s three-way juggling act between Father’s Day, Pride Month, and summer wedding season. Category-isolation approach helping sellers sort out real signal from noise Following Friday’s mailbag piece, several sellers specifically mentioned that breaking down their stats by individual category, rather than looking at an aggregate view, resolved confusion that had…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We’ve answered versions of this question at nearly every seasonal transition this year. With graduation season having wrapped a couple weeks ago and Father’s Day, Pride Month, and wedding season all now active simultaneously, worth a version addressing this particular moment’s complexity. “My graduation-category listings dropped off after the season ended, which I expected, but…
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Pride Month: Engaging Authentically Rather Than Performatively
With Pride Month now underway, worth a dedicated look at how to approach this specific occasion thoughtfully, given how differently it’s received compared to a typical commercial seasonal moment. Buyers in this space are often more attentive to authenticity than in other categories Unlike a general gift-giving holiday, Pride Month shoppers frequently pay close attention…
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Father’s Day Keywords, Round Two: Sharpening as the Date Approaches
With Father’s Day about three weeks out, this is the point to sharpen the broader keyword work we covered back in late May into more specific, decided-buyer language, following the same pattern we’ve applied to every gift-giving occasion this year. Recipient specificity beyond “dad” starts mattering more now “Gift for stepdad,” “gift for father-in-law,” and…
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S27 POD for Etsy Sellers: Is It Still Worth Paying For?
We’ve covered S27 POD’s algorithm-tracking features twice already this year, back in October and again in January during Valentine’s Day prep. With summer wedding season’s peak approaching alongside Father’s Day and Pride Month, worth checking in once more. Why this three-category stretch specifically rewards algorithm awareness With several distinct product categories active simultaneously, wedding items,…
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Balancing Father’s Day, Pride Month, and Summer Wedding Season All at Once
June opens with three simultaneous demands on seller attention: Father’s Day’s approaching fixed deadline, Pride Month’s full-month window, and summer wedding season’s likely annual peak. Worth a clear framework for managing all three without letting any one of them slip. Categorize each by its actual deadline structure Father’s Day has a hard, near-term date, similar…
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Week in Review — May 31, 2026
Closing out May with Father’s Day and Pride Month both ahead, and summer wedding season’s peak still building. Father’s Day and Pride Month planning underway Following our coverage this week, sellers report getting Father’s Day listings live with the hobby and humor-driven framing we discussed, while beginning thoughtful Pride Month preparation for shops where it…