Latest posts
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Wedding Season Production Planning: The Real Work Starts Now
The Knot’s Real Weddings Study puts the average US engagement at 15 months, which means a chunk of the wedding orders landing in your inbox this week are for events that are still six, eight, even ten months out. Table of Contents Introduction We’ve watched wedding season go from the quieter, listing-prep phase we covered…
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Week in Review — March 8, 2026
A steady week, with St. Patrick’s Day approaching fast and wedding season firmly the bigger story. Trend-collaboration scam confirmed circulating Following Friday’s alert, a handful of sellers reported similar unsolicited feature pitches this week, confirming it as an active pattern building on this year’s Spring/Summer trend report visibility. St. Patrick’s Day: light-touch execution paying off,…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “trend collaboration” pitches, riding on this year’s Spring/Summer trend report visibility, offering to feature sellers who’ve adopted the Patina Blue and Washed Linen direction in exchange for payment or free product. The setup Several sellers who’ve publicly discussed or listed products incorporating this year’s trend guidance reported unsolicited messages offering inclusion…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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St. Patrick’s Day’s Final Two Weeks: What’s Left to Do
St. Patrick’s Day search behavior compresses into a window nearly as sharp as Halloween’s, just at a fraction of the scale. With under two weeks left, this is close to the last point where a new listing has any real runway to gain traction before search interest drops off entirely. Table of Contents Introduction If…
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Marmalead for Etsy Sellers: How It Stacks Up Against the Free Alternatives
Marmalead has no free tier at all, and its Monthly plan runs $19/month according to its own pricing page. That’s a real cost to weigh against a season where a wrong keyword bet costs you weeks of production time, not just a few dollars. Table of Contents Introduction We covered Marmalead’s core offering back in…
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This Week on Etsy: Search Filter Additions
New buyer-facing filters rolled out this cycle, continuing the pattern we’ve tracked periodically throughout the past year of Etsy refining how buyers narrow search results. What changed Etsy expanded filtering options in several categories relevant to spring shopping, including refined style and occasion filters that overlap meaningfully with this year’s Spring/Summer trend guidance we covered…
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Week in Review — March 1, 2026
March opens with spring wedding season building steadily and St. Patrick’s Day just over two weeks out. Earnings commentary: still being digested A week on from Goyal’s first substantive public comments as CEO, seller discussion has been thoughtful but measured, generally aligning with the wait-and-see approach we suggested rather than dramatic reaction to any single…
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Seller Mailbag: How Do I Actually Reach a Human at Etsy Support?
We’ve covered this question at several points throughout the past year. With a new CEO now settling in and spring’s seasonal opportunities picking up, worth a version reflecting whether anything about the support experience has actually changed. “With everything going on, the new CEO, the Depop sale, does support work any differently now than it…
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Applying Goyal’s First Earnings Commentary to Your Own Shop Planning
Fifty days into her tenure as Etsy’s CEO, Kruti Patel Goyal used her first quarterly earnings call to confirm the $1.2 billion Depop sale to eBay and report marketplace GMS growth for the first time since 2023. None of that changes what you should list tomorrow. Table of Contents Introduction Every quarter, a handful of…